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ASCI guidelines for Influencers; boon or bane ?
ASCI launched a set of guidelines to monitor Influencer advertising and promotions on digital media. This is to enable consumers...
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Branded content at Pocket Aces have observed a 50% year-on-year revenue growth: Vishwanath Shetty, Pocket Aces
Pocket Aces is an original content creator and publisher, with huge distribution power. The company operates India’s largest socially distributed...
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Influencer marketing is here and well to stay, with the number of brands and adoption to it increasing day by day: Shahir Muneer
Influencer marketing is here and well to stay, with the number of brands and adoption to it increasing day by...
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We firmly believe that alone we can do little but together we can do a lot: Ankur Gupta, Golden Shine Trust
Golden Shine Trust was founded in the year 2018 by Ankur Gupta, the purpose of the NGO was providing music...
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ASCI’s mandate is to look at advertising content and make sure that it is honest and non-offensive, and fair: Manisha Kapoor, ASCI
ASCI yesterday launched a set of guidelines to monitor Influencer advertising and promotions on digital media. This is to enable...
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Storytelling will set the right tone and act as an effective medium to send out the brand message
Storytelling will set the right tone and act as an effective medium to send out the brand message Komal Lath,...
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We aim to be the one-stop entertainment destination, our offerings present brands the opportunity to connect with their audiences
We aim to be the one-stop entertainment destination, our offerings present brands the opportunity to connect with their audiences Prashan...
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Sports subscription and viewership has seen healthy uptake year on year, especially during marquee properties like IPL: Gurjeev Singh Kapoor, Star & Disney India
The year 2020 saw the worst pandemic and the ensuing lockdown with the broadcast industry being the worst hit with...
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Despite all the challenges that the world has faced, the cumulative growth of the esports industry has been unprecedented and phenomenal: Lokesh Suji
Despite all the challenges that the world has faced, the cumulative growth of the esports industry has been unprecedented and...
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The proverb, “tree with strong roots laughs at storms”, has never been more relevant than now: Suraja Kishore
The proverb, “tree with strong roots laughs at storms”, has never been more relevant than now. Suraja Kishore - CEO...
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