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As Women’s day is arriving soon all the brands have come up with their unique campaign ideas.  Women's Day is...

Toonz was established at a time when commercial studios for animation in India were unprecedented. Today the company has emerged...

The focus on SEO would be high in 2021; the keywords are being looked at more sharply in line with...

The new markets are big and largely untapped; we look at leveraging the first-mover advantage there Sunil Agarwal, Director, Vinod...

IPL is the most-watched cricket tournament in India. Over the last decade and more, the Indian Premier League has emerged...

The first focus area for us, at Navneet Stationery- Youva, is ‘Speed & Agility’ Abhijit Sanyal, Chief Strategy Officer, Youva...

PR professionals will have to explore new ways of creating a strong reputation for the brands they handle Tarunjeet Rattan...

Infobip has recently launched an omnichannel customer engagement hub, Moments. It empowers brands to segment their customers by demographics and...

The global pandemic and the lockdown which followed hit the Out Of Home industry hard. The billboards across the country...

Several new-age categories with start-up funding are going to the new giants in terms of ad spends. Sharad Alwe, CEO...