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Consistency in quality plays an important role in brand’s growth: Prakash Palaniswamy, Twin Birds
By Ayshwaria Lakshmi Twin Birds is a South-Indian-based company that caters to the fashion trends of women and girls. With...
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How Surf Excel journey went from “Daag Achhehai” to “Rang Achhehai”
Advertisers always come up with different concepts for their communication and through which they send a message to their audiences. These brands...
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TAM AdEx: Ad volumes of Personal Care/Hygiene sector on Television rose by 7% in 2020 over 2019
TAM shared its report on Advertising by the sector: Personal Care/Hygiene. The report highlighted, Ad Volumes for Personal Care/Hygiene sector...
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From being a content enthusiast to becoming an entrepreneur, it has been a pretty exciting journey: Anirudh Singla, Pepper Content
Pepper Content is a Content Creation Platform that connects talented creators to organizations that require content. Founded by AnirudhSingla and...
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Sir Martin Sorrell’s S4 Capital registers Gross profit of £295.2 million
Sir Martin Sorrell’s S4 Capital registered significant growth in like-for-like and pro-forma billings, revenue, gross profit and EBITDA. The company’s...
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Shailja Saraswati Varghese Joins Omnicom Media Group India as Head of Content
Mumbai: Omnicom Media Group India has announced the appointment of Shailja Saraswati Varghese as the new Head of Content. A...
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The communication builds on the current insights of parent -tensions leading to un-parent-like behaviour at times: Ashim Malhotra, Dole Packaged Foods
Singapore-based MNC, Dole Packaged Foods, has introduced their first-ever campaign ‘Parent Tensions’ to launch Dole Juice Gel+ in India. The...
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Our members have been at the heart of everything we do: Ashish Dhruva, InterMiles
InterMiles, believes that every journey deserves to be rewarding. That’s why we have gone ahead and created a holistic travel...
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The Kingfisher Ultra Indian Derby experiments with Digital format for racing enthusiasts: Gurpreet Singh, United Breweries Ltd
United Breweries Ltd today announced the 6th edition of the most awaited horse racing extravaganza of the year - The...
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Tata Sky’s new brand purpose –‘Tata Sky exists to make tomorrow better than today for family and home’: Anurag Kumar, Tata Sky
In order to commit itself further towards simplifying content consumption for people in India, Tata Sky, India’s No.1 DTH platform...
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