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Today the perception toward Animation has changed, it is no longer considered as only for kids: Anu Sikka – Viacom18
The Nickelodeon franchise entertains millions of young fans across India through its endearing characters and immersive stories. Through the last...
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There is a whole lot of science, data science that is involved in pushing people forward and optimizing their lifestyle: Anand Jain – CleverTap – Part 1
CleverTap is the leading AI-powered customer engagement and retention platform that helps brands maximize user lifetime value. Consumer brands around...
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65% of our business comes from Tier 2 & Tier 3 cities: Gaurav Khanna, CEO, Gourav Luminaries
Gourav Luminaries is an Indian manufacturer and distributor of affordable electrical goods in Tier 2 & Tier 3 cities. The...
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Brands take the initiative to battle Covid 19
As our country battles the second wave of Covid-19, and the healthcare system is facing extreme challenges. Practically all the...
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A brand will get the ROI in proportion to the investment they make: Ambika Sharma – Pulp Strategy
Pulp Strategy is India’s leading independent agency in its space and has built its niche in the space of Brand...
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Should the IPL have been played at all this year? Red Lab report reveals falling sentiments against IPL 2021
Even before the IPL got suspended, what was the sentiment around it? Was the raging pandemic a mood dampener? Rediffusion...
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Going ahead, we will be focusing more on the digital medium: Piruz Khambatta, Chairman, Rasna
Rasna has recently launched a digital forward strategy. The brand, which is known for its I Love You Rasna” Tagline...
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We take ownership and work tirelessly to help our clients meet their business objectives: Raghav Bagai, Sociowash
Incepted in 2015, Sociowash is an award-winning creative media agency in India. The company was founded by two corporate professionals...
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Godrej & Boyce has always been deeply committed to serving communities and people since its inception: Mehernosh Pithawalla
Godrej Security Solutions, pioneers in security solutions of the country. The coronavirus pandemic halted operations globally for many industries and...
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Impact on brands as IPL stands suspended
Indian Premier League (IPL), one of the most keenly awaited events in India, has now been suspended indefinitely as several...
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