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Parag Milk Foods will prioritise impact-led marketing initiatives with a significant focus on digital strategies: Akshali Shah
Parag Milk Foods established in 1992, claims to be the largest private dairy FMCG Company with a Pan India presence....
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Rural markets are diverse, and understanding their preferences requires continuous adaptation: Ravikant Banka, Eggfirst
Eggfirst is a specialist rural ad agency. Its advertising strategies provide a solid foundation for brands, and its digital expertise...
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Media Under Siege: How Deepfakes are Disrupting News Organizations
In India, the world's largest democracy, a vibrant and credible media landscape is the bedrock of a healthy society. With...
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We saw potential in the underdeveloped fashion jewellery market with few competitors, indicating significant room for growth: Aditya Modak, Gargi by PNGS
Founded in December 2021, Gargi by P N G & Sons is a Pune-based jewelry company that believes in bringing...
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Koo to cease operations following unsuccessful partnership talks
Bengaluru: Vernacular microblogging platform Koo has announced the cessation of its operations following unsuccessful attempts to secure a buyer. The...
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By leveraging technology and strategic prioritisation, I transform vast data volumes into a competitive advantage: Rishi Sharma, Bonito Designs
Bonito Designs is a home interior brand. It offers homes for its customers. Bonito uses a ‘no catalogue’ approach to...
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Brand Dynamics: Impact of T20 legends’ retirement on India’s marketing landscape
India recently clinched the T20 World Cup, marking a historic achievement in its cricketing journey. However, amidst the celebrations, the...
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This year, we are shifting our focus from television to OTT and digital platforms: Nidhi Gupta, French Essence
French Essence, a premium perfume brand recently announced a new campaign #ContestAlert ‘Unlock Europe with French Essence’ in collaboration with...
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Vermmillion Communications wins big at Maddys 2024
Chennai: The Advertising Club Madras has successfully conducted the 42nd Dinamalar MADDYS with a record-breaking 1015 entries from over 10...
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Brands mark India’s T20 World Cup win with creative moment marketing
The electrifying victory of India in the T20 World Cup has not only united the nation in a collective celebration...
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