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Pokémon’s global popularity stems from people’s love for our content: Susumu Fukunaga
Pokémon began with the 'Pokémon Red Version' and 'Pokémon Green Version' video games launched in Japan in 1996 for the...
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From Concept to Success: Inside Mana-Skanda Projects’ ‘The Right Life’ Campaign
The innovative 360-degree marketing initiative spearheaded by MANA Projects for 'Mana-Skanda The Right Life' has been a monumental success, driving...
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The Esports industry is optimistic about the budget
Mumbai: Following the presentation of the interim budget in February, Finance Minister Nirmala Sitharaman is set to present the Union...
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Our user base grew fivefold in three years, and we aim to double paid subscribers by 2024: Yannick Colaco, FanCode
FanCode is an online sports destination committed to giving fans a highly personalised experience across content and merchandise for a...
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Govt mulls Digital Competition Bill for fair negotiations and revenue sharing between Big Tech and media publishers
The Indian government is preparing to introduce a Digital Competition Bill aimed at regulating the relationship between Big Tech companies...
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Zomato’s 16th Anniversary Ad: A Nostalgic and Humorous Hit
To mark its 16th anniversary, Zomato launched a creative and nostalgic ad that quickly captured social media's attention. The ad,...
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Brand building is a collaborative effort, and accountability rests with all involved: Preetam Jena, Fixderma
Established in 2010, Fixderma is a cosmeceutical company that focusses on skin health. The company focusses on manufacturing, marketing and...
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Network18 bolsters leadership team of News18 Studio, enhancing its branded content business
New Delhi: Network18 has taken a significant stride in its branded content business by enhancing the leadership team of News18...
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IPL’s rapid growth and fan engagement elevate it as a rising global sports power, despite trailing the EPL in reach and impact: Harsh Talikoti
The value of the T20 league the IPL as a business surged to $16.4 billion up by 6.5% (Rs. 135,000...
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Cars24 plans to integrate sports and entertainment deeper into its future marketing strategies: Gajendra Jangid
To tackle the problem of the frustration of dealing with car maintenance issues, autotech company Cars24, recently launched its latest...
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