Exclusive
Mindshare’s Udhayakumar Pashupathi joins OMD Chennai as Branch Head
Chenna: The Indian subsidiary of the world’s largest media agency network, OMD India has onboarded Udhayakumar Pasupathi as new Lead...
Read more
As storytellers, it is imperative for us to be able to elicit an emotional response from the viewer: Gautam Talwar, MX Player
The pandemic and the ensuing lockdown coupled with no fresh content on GEC have seen a huge surge in the...
Read more
Media and Agencies to benefit from the Toilet Bowl war between Harpic and Domex
Hindustan Unilever Ltd (HUL) has taken a dig at Reckitt Benckiser through the latest campaign, which demonstrates the benefits of...
Read more
Instagram Reels within a year has garnered record eyeballs and it’s a boon to content creators: Experts
On 9th July 2020 at 7:00 PM IST Instagram in India launched a 15-second video creating feature known as Reels;...
Read more
IT Raid: ‘Will always keep on raising voice in the interests of democracy’, Dainik Bhaskar hit back with a strongly worded social media campaign
The Income Tax Department conducted raids in media group Dainik Bhaskar offices and at the promoter's residences and offices on...
Read more
The challenge is to make content that stands out, be relevant with today’s time, to think afresh and reinvent to tell a new story: Mitu, Positive Thinkerz
Mitu, who started her Television career 20-odd years ago as a trainee journalist with Rajat Sharma’s Aap Ki Adalat has...
Read more
Television Ad volumes for June 2021 grew by 6% over June 2019: BARC
With the economy showing steady signs of recovery, India’s advertising community continues to place their faith in television, indicates BARC...
Read more
FCB India announces newly elevated C-Suite leadership team comprising Debarpita Banerjee, Surjo Dutt and John Thangaraj
New Delhi: FCB Group India recently announced the restructuring of its creative agencies and a new three agency structure - FCB...
Read more
Total Global Entertainment and Media revenue fell -3.8% year on year in 2020: PwC Outlook
PwC has released their special report on the annual Global Entertainment & Media Outlook. Now in its 22nd year, the...
Read more
The crisis has brought about a formidable shift in how brands communicate with their target audiences: Sunny Kataria, OLX India
OLX Advertising platform offers the best go-to market solutions for brands to enhance reach as well as build relevance amongst...
Read more
