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Ad volumes in Print medium register 40% rise in H1’21 compared to H1’20: TAM Adex
As per the TAM Adex overview of half-yearly advertising in print, a 40 percent rise was observed in advertising volumes...
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Moment Marketing or piggy backing on winners back?
The Tokyo 2020 Olympics saw India for the first time win 7 medals. Ace shuttler PV Sindhu picked her second...
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We are committed to spread sleep evangelism across the nation through Alia Bhatt: Smita Murarka, CMO, Duroflex
The sleep solutions provider, Duroflex has recently signed Alia Bhatt as their first-ever brand ambassador. Duroflex wants to encourage India...
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As Onam kicks in with fervour & enthusiasm, Kerala media exhibits cautious optimism
The Festival of Onam is an emotion among the Malayalis across the globe. Apart from the myriad emotions and nostalgia...
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Commerce Media is poised to bear fruit for a long time to come: Taranjeet Singh, Criteo
Criteo (NASDAQ: CRTO) is the global technology company that provides the world’s leading Commerce Media Platform. 2,500 Criteo team members...
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Q1’FY22: ZEE Entertainment Enterprises reports a 604 per cent growth in PAT
ZEE Entertainment Enterprises (ZEEL) reported a 604 per cent growth in its consolidated profit after tax (PAT) in the first...
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Print advertising volumes for the Healthcare & Hygiene sector registers 45% growth in Jan-Jun’21
The Ad Volumes for the Health & Hygiene sector on Television grew by 36% in H1’21 compared to H1’19. Compared...
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Popularity of Sun Network is the perfect reason for Endemol to launch MasterChef in South Regional languages: Abhishek Rege, Endemol Shine India
Internationally revered culinary reality show, Master Chef celebrated an important milestone in an event in Chennai. Sun TV recently announced...
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South GECs ring in new reality formats as fiction takes a back seat
From singing to dancing to adventure to game shows, it is raining Reality shows in South India. The Channels have...
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Branding is what establishes consumer-brand loyalty and creates a name of the product for times to come: Siddhartha Vanvani, Digidarts
Digidarts was founded on 13th November 2014. The organization started yielding profit in 2017 & since then has been growing...
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