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Google’s Aditya Swamy and FB’s Sandeep Bhushan join the board of Advertising Standards Council of India
Mumbai: Aditya Swamy, Director of Google India joins the board and Sandeep Bhushan, Head of India Global Marketing Solutions at Facebook,...
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BARC WEEK 33: South Regional Channels dominate across the genre category; Sun TV Claims the first top
Sun TV toppled Star Plus in week 33 of BARC weekly data with 2651.23 (000) AMA to bag the first...
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The sustainability consciousness among the consumers in India and globally is very high: Paru Minocha, Kantar
Kantar has released a new study that delves more into what sustainability means to Indian consumers. India Sustainability Foundational study...
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Sasi Tharoor’s Onam celebration is a feast for memers
Malayalis across the globe celebrated Onam with zeal and enthusiasm. Congress MP, Sasi Tharoo’s Onam celebration at Palakkad, Kerala has...
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Ad Volumes of ‘Auto Sector’ on Radio clocks 65% growth during Jan-Jun’21
Ad Volumes of 'Auto' sector on TV grew by 34% during Jan-Jun'21 compared to Jan-Jun'20. 'Cars' was the Top category...
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Television and social media platforms are the most preferred media mix for Manna Foods: Murugan Narayanaswamy, CEO
Known for its rich and innovative products serving the customers for more than two decades, Manna Foods always looks into...
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Is Mobile the new go to platform for Brands?
According to the Statista Research Department, mobile advertising spend is expected to reach 304 billion rupees by 2023 in India....
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News Broadcasters expect BARC regime under Nakul Chopra to act swiftly in cleaning up the mess
Nakul Chopra has been named the CEO of the Television Audience measurement body, Broadcast Audience Research Council (BARC). A marketing...
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Television will take the lion’s share of the ad spends for Thums Up’s #TaanePalatDe campaign: Arnab Roy, Coca-Cola India
Coca-Cola’s homegrown brand Thums Up has announced its association with the Paralympic Committee of India (PCI) for the Tokyo 2020...
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Naveen Gaur elevated as ‘Group COO – Growth and Innovation’, MullenLowe Lintas Group
In view of the ever-changing marketing landscape, MullenLowe Lintas Group plans to further consolidate its offering beyond strategy and creativity....
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