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MyGate’s Community Engagement Programme allows brands to reach consumers directly: Anish Anthony
Founded in 2016, MyGate is the largest community app in the country, simplifying urban living of over 3.5 million homes...
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Sun TV Network enters Marathi GEC space with Sun Marathi
Chennai: Sun TV Network has entered the Marathi Entertainment Television space with the launch of Sun Marathi. The Channel went...
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Disney Star India rejigs its Channel bouquet, to rebrand and add new Channels while Bindass and Star World to go off-air
Dinsey and Star India is all set to rejig its list of channels on air with addition, omission and rebranding...
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Television medium clocks a notable 66% increase in ad space for the Edible Oils category: TAM AdEx
According to the TAM AdEx report on category advertising, the Ad volumes of the category Edible Oils on Television saw...
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Is Invesco arm twisting Punit Goenka for refusing its merger deal with a Strategic Group?
Demonstrating their continued faith in Goenka's leadership and the Board's handling of the various governance related matters, Invesco voted in...
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We make our own IPs because it gives us better control in terms of what we want to do, not just with storytelling, but also how then these characters can lend themselves: Anu Sikka, Viacom18
The need for new characters and immersive stories is at an all-time high and India’s leading kids’ entertainment franchise Nickelodeon,...
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Rural markets are the biggest growing markets for FMCG category: Venkatesh Vijayaraghavan, Group CEO & Director (FMCG), CavinKare
Chennai: "Technology has enabled them to fasten the process as they are able virtually to meet and make quick decisions...
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Consumers keep trust towards the brand and not on the celebrities featuring in ads: AD Padmasingh Issac, Aachi Group
The fireside chat with AD Padmasingh Isaac, Founder Chairman & MD, Aachi Group of Companies, Ashwin Pandian and Abishek Abraham,...
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Royal Classic Group is a Rs 750 crore company made in India for Indians and by an Indian: T.R Sivaram, MD, Classic Polo
Chennai: “We are all set to increase our business through online modes,” said T. R Sivaram, MD, Classic Polo at...
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Reality Shows provide better recall for brands like Vasanth & Co: Vijay Vasanth, MD
Chennai: Vijay Vasanth, MD, Vasanth & Co spoke on the way the pandemic had impacted the retail business and the...
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