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Doing well for one brand attracts others to seek your winning strategies: Abhishek Gupta, BEI Confluence
BEI Confluence is amongst the top five fully Indian-owned 360 advertising agencies in India for over the last five years....
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Tailoring content to cultural contexts builds deep local connections while maintaining broad regional appeal: Vineet Singh, Pocket FM
Pocket FM stands as a pioneering force in the digital audio entertainment industry, guided by core principles that have evolved...
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Two99’s Four plus One approach boosted both revenue and solutioning capabilities, driving overall growth: Agam Chaudhary
Two99 is a collective of agencies with a focus on advanced e-commerce, technology, and marketing. Two99 says that its focus...
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With an ₹80-85 crore FY25 budget, The Sleep Company will drive growth through performance marketing, influencers, and traditional media: Ripal Chopda
Over the past year, The Sleep Company (TSC) has experienced remarkable growth and transformation. Launching its 100th COCO store and...
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AI will reshape sports broadcasting for events like Paris 2024, enriching viewing and engagement: Megha Gambhir
Stupa Sports Analytics is a sports technology company providing solutions for advanced analytics (including player performance data), broadcasting capabilities, and...
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Valueleaf ensures long-term client prosperity by integrating sustainable and responsible marketing practices: Narin Shetty
Valueleaf Services is an adtech company with 18 years of experience, offering end-to-end performance innovative and creative solutions. With tools...
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BACARDÍ’s digital outreach strategy revolves around a content creator model that prioritises authenticity and relevance: Ashish Jha
A transformative period for India's rum scene is going on. Shifting from traditional to premium, the market now boasts innovative...
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Union Budget 2024: Mixed reaction from Tech, Startups, and Digital ecosystem
Mumbai: The Union Budget 2024, presented by Finance Minister Nirmala Sitharaman, aims to bolster India's economic growth through several transformative...
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Modi 3.0 Vision Unveiled: Industry Voices on Union Budget 2024
Finance Minister Nirmala Sitharaman's Union Budget 2024 has garnered widespread acclaim for its forward-looking and inclusive approach to India's economic...
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RevX prioritises quality-centric retargeting for high-value app engagement: Martje Abeldt
RevX, an Affle company helps app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. RevX...
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