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The overall ad volumes on TV increased by 11% during Sep’21 compared to Sep’20: TAM Report
The overall Ad Volumes on TV increased by 11% during Sep'21 compared to Sep'20, without Sports genre, the increase was...
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We wanted to use the symbol of one pandemic to prevent another: Ruchika Varma, Future Generali India Insurance Company Limited
In line with its commitment to normalizing conversations around mental health and creating awareness on mental health issues, Future Generali...
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The Sleep Company today is acknowledged as a major disrupter in the mattress industry which last saw innovation more than four decades ago: Priyanka Salot, The Sleep Company
The Sleep Company is India’s leading comfort technology company and the creator of the revolutionary SmartGRID mattresses. The aim of...
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Content marketing on the short-form video space is truly coming alive in India: Sunil Kumar Mohapatra, CRO, VerSe Innovation
VerSe Innovation launched Josh -a made-in-India, a short-video app in August 2020. Josh, within a short period, garnered enormous growth...
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Simon Woodward named interim CEO of Posterscope India
Dentsu’s dentsu international has appointed Simon Woodward as the interim CEO at Posterscope India. Simon Woodward has updated the development...
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From ad campaigns to contests, brands celebrate Children’s Day
Children's Day was celebrated across India with the objective to create and increase awareness about their rights, care, and education....
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We will stay rooted to radio and increase our presence on digital platforms to encash the reach across mediums: Ashit Kukian, CEO, Radio City
Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking and invokes city passion...
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In India, Brightcove has been focused on building the market and creating demand for it: Subhasish Gupta, Brightcove
Brightcove is a cloud-based, online video streaming platform powering live and video-on-demand experiences for some of the world’s leading broadcasters,...
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Committee on Audience Measurement bats for implementation of RPD using DTH and MSO
The ministry of information and broadcasting has set up a committee to review the guidelines on television rating agencies in...
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#Medianews4uBreaking: Ashish Bhasin retires from Dentsu
After 13+ years of leading India, Greater South, and APAC, Ashish Bhasin, CEO, Dentsu Pacific Asia is retiring from Dentsu....
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