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Digital advertising in the country is evolving towards more interactive ads: CII Report
India’s Media & Entertainment industry has revived to pre-COVID levels and is expected to grow to $55-70Bn by 2030 at...
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Growth of Gaming & Esports in 2021: A Sleeping Giant Exploded
When COVID-19 halted traditional sports events in India, the esports& gaming industry quickly pivoted and offered virtual entertainment. With entire...
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Reflections from the past and Our Path Ahead
Reflections from the past and our Path Ahead By M V Shreyams Kumar, MP & Managing Director – Mathrubhumi Group...
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The hybrid model of working will allow us access to global talent which helps with more perspective and creativity
By Kalpana Ravi The hybrid model of working will allow us access to global talent which helps with more perspective...
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ZEE5 Global is very bullish about the US market and we are the only standalone platform for the diaspora: Archana Anand
ZEE5 Global, the largest streaming platform for South Asian Content in July 2021 launched in the US and opened up...
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MAdTech industry in India is largely driven by the country’s massive population size, socio-economic growth, and market size: Hiren Shah, Vertoz
Vertoz is an ad-tech company eager to help businesses emerge swiftly and smartly in the digital world. Right from building...
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At Burnett we have always nurtured the culture of ‘heart and hustle’ and this is perhaps what has helped us navigate the past two years
By Kalpana Ravi Dheeraj Sinha - CEO & the Chief Strategy Officer, South Asia at Leo Burnett 2021 showed us...
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We always focus on giving bigger stage to thoughts and voices of the common man: Purushottam Vaishnava, ZEE Hindustan
Zee Hindustan is a 24x7 national Hindi news channel. The channel was launched in May 2017, with the motto –...
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80+ brands advertised during matches of ICC T20 WC’21 with Byjus Classes leading the list
Ad Volumes per match during ICC T20 WC 2021 witnessed a growth of 19 percent compared to ICC T20 WC...
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Discovery Inc’s customised innovations served as the secret sauce to everything we did on the marketing front this year: Azmat Jagmag
Discovery has ended the year with a bang. Their two recent projects on discovery+ were Into the Wild with Ajay Devgn...
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