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#ChangeTheStory Campaign will create awareness on reducing carbon emissions and drive the change at a macro level: Shalini Singh, Holcim Group India
Ambuja and ACC’s have launched its first sustainability campaign #ChangeTheStory in India. It is a platform which is aiming to bring a...
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Average ad volume per channel clocked 5% growth during IPL 15 for first 39 matches: TAM Report
According to TAM Sports Report, on comparison of Commercial Advertising on TV for IPL 15 and IPL 14 for the...
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‘More Every Moment’ Campaign is targeted towards millennials and GenZ who seek premium experiences & benefits: Harshita Singh, Times Prime
Times Prime- the premium lifestyle membership program, has recently launched a new brand campaign, ‘More Every Moment’ with actress and...
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Diageo India’s content marketing is not outwardly promotional, instead serves to educate consumers: Ruchira Jaitly
McDowell's No1 Soda, Diageo India's flagship brand, has been associated with Royal Challengers Bangalore, Kolkata Knight Riders, Mumbai Indians, Sunrisers Hyderabad, and Rajasthan...
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Will the Murdoch-Uday Shankar magic work for Viacom18?
Reliance and Viacom18 announced an alliance with Bodhi Tree Systems, a platform of Lupa Systems' James Murdoch and former Walt...
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Brands must stand by their ads while all publicity is not good publicity: Experts on Malabar Gold’s No Bindi ad Controversy
Advertisements play a vital role in conveying a message to the masses. Recently, many big brands have raised controversy for...
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We are looking to reinvent Goafest on the digital side: Jaideep Gandhi
Goafest, the apex industry event that celebrates milestones in the Indian media and advertising industry, is gearing up for its...
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James Murdoch and Uday Shankar’s Joint Venture Bodhi Tree Systems to invest Rs 13,500 Crore in Viacom18
Reliance & Viacom18 announce partnership with Bodhi Tree Systems. Uday Shankar and Lupa Systems’ Bodhi Tree to become major shareholders...
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Lupa Systems set to form joint venture with Reliance Industries, to invest in Viacom18
Lupa Systems- jointly owned by Uday Shankar and James Murdoch is reportedly set to form a joint venture with Reliance...
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Twitter under Elon Musk might strongly advocate free speech: Experts
Billionaire Elon Musk has taken control of Twitter in one of the world’s biggest deals, acquiring the social network for...
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