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Swiggy’s Dineout Deal: A win-win for both the brands and the customers
The Bengaluru headquartered food tech company Swiggy India has announced that it has entered into a definitive agreement with Times...
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Businesses looking to take advantage of the growth in e-commerce will need to start looking at it from a strategic lens: Kartik Iyer, Publicis Commerce
Publicis Commerce is Publicis Groupe's global commerce practise dedicated to the development of an end-to-end commerce offering for clients across...
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Why are traditional SVOD platforms now going AVOD?
The OTT business in India is seeing a surge thanks to the pandemic and the WfH scenario, but platforms like...
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146 brands advertised on both Regional and Hindi+English Sports channels during first 57 matches of IPL 15: TAM Report
According to TAM Sports Report, on comparison of Commercial Advertising on TV for IPL 15 and IPL 14 for the first...
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How influencers across all categories are slowly becoming brands?
According to the INCA India Influencer Report, the influencer marketing industry is expected to grow by 25 per cent annually...
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We never let our audience run out of options for content: Vishnu Mohta, Hoichoi
Hoichoi recently launched its 100th original ‘Tiktiki’ trailer and it was a path breaker for Hoichoi. Medianews4U spoke to Vishnu...
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Part 3: OTT – The Futuristic Sky and Rose- Colored Glasses
This is the part 3 of the discussion which I am actually proud in sharing for the simple reason that...
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Digimaze operates with a revenue-sharing model, making us unique in the digital marketing space: Vatsal Rajgor
Digimaze is a digital marketing agency that specializes in performance marketing along with social media, influencer marketing and website development....
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Malabar Gold’s cumulative sales from domestic and international retail businesses on Akshaya Tritiya clocked Rs 930 crore: Ahammed MP
"On the back of the gradual recovery of consumer sentiment, our showrooms in India and beyond have witnessed a significant...
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TAM Report: Ranveer Singh and MS Dhoni maintain their top positions in Celebrity Endorsements for IPL 14 and 15
According to TAM Sports Report, on comparison of Celebrity Endorsed Advertising on TV for IPL 15 and IPL 14 for...
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