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Average count of Categories, Advertisers and Brands soars in last 4 weeks of IPL 15: TAM Report
According to TAM Sports Report, indexed growth based on average ad volume of last 5 matches was equivalent to the...
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Customers’ faith in insurance as a secure financial instrument has been bolstered by the pandemic: Vinit Kapahi, Aviva India
In an e-mailed interaction with Medianews4u.com, Vinit Kapahi, Head of Marketing, Aviva India, explains the changes that Covid has thrust...
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Skill and chance not the same; GST proposal detrimental to industry and taxman, bemoan players
A Group of Ministers (GoM) chaired by Meghalaya CM Conrad Sangma established to look at taxation of online games, casinos,...
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Standards and guidelines have not kept pace with digital advertising transformation: Dhiraj Gupta, mFilerIt
Medianews4U caught up with Dhiraj Gupta, CTO & Founder, mFilterIt, on the sidelines of MMA’s Impact India conference in Mumbai on...
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News overtakes GEC as most popular channel genre in terms of advertising during Jan-Mar’22: TAM Report
According to TAM AdEx-Report on TV Advertising for Jan-Mar'22 in comparison to the previous two years, Jan-Mar'22 saw a 29% rise...
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Twitter Vs Musk: Will Fake Account Debate Hit Twitter Ads?
Elon Musk's offer to buy out microblogging platform Twitter for $44 billion created headlines ever since the announcement was made...
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Relatable Regional Language Content Driving Consumption: Karthik Nagarajan
Medianews4U caught up with Karthik Nagarajan, Chief Content Officer, Wavemaker India, on the sidelines of MMA’s Impact India conference in...
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Decoding the Metaverse: ‘Unlocking true potential lies in understanding what users will engage with’
By definition, metaverse is a virtual-reality space in which users can interact with a computer-generated environment and other users. According...
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AI combined with IoT has provided remarkable real-time information: Amitt Sharma, Founder and CEO, VDO.AI
AI-driven video advertising solutions provider for publishers and advertisers VDO.AI was originally a publisher. VDO.AI was in fact created to...
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Memes are something that everyone connects with: Taaran Chanana, MemeChat
MemeChat is an application that was launched in 2019. It has emerged as one of the most popular home-grown social...
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