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WARC Effectiveness Awards 2022: Ogilvy & Mather, OYO, McCann India entries shortlisted
Shortlists have been announced in the remaining three categories of the WARC Awards for Effectiveness 2022, a global competition in...
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Innovative use of data a differentiating factor in ad campaigns today: Siddharth Devnani, SoCheers
In an emailed interaction with Medianews4U, Siddharth Devnani, Co-Founder & Director, SoCheers, spoke about the agency’s growth trajectory, South expansion...
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Ad volumes per channel soared by 9 pc in Finals of IPL 15: TAM Report
According to TAM Sports Report, indexed ad volume growth in eliminator of IPL 15 was 17 pc more compared to eliminator...
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IPL media rights for 2023-2027 to touch Rs 500-600 bn: Report
The IPL media rights for the cycle between 2023-2027 is expected to grow in 3-4X range (25 pc growth due...
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Opinion: Sorry Layer’r Shot, we ‘wrongly perceived’ your ads
How do you add insult to an already aggrieved audience? Layer’r Shot’s PR team can teach you how. The ‘Statement...
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Layer’r Shot Must Pay: From penalty to advertising ban to banning the brand – what is the best deterrent?
We asked a cross section of people, from adland to brand consulting to an NGO working on gender about the...
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Content creation no longer an arm’s length conversation between brand and production house: Varun Shah, Prodigious
How has the production landscape in India changed in the recent past? The production landscape has greatly evolved over the...
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World Environment Day 2022: Clarion call from Brands to save the Earth
World Environment Day is celebrated on 5th June every year across the globe to raise awareness on environmental issues and...
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What is the role and relevance of print newspaper ads today?
How relevant is print media, in particular the newspaper, as an advertising medium today? This question has been posed for...
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Portfolio Night 2022: ‘This gen can be much stronger creative people than we are’
The One Club for Creativity’s Portfolio Night 2022 was hosted on 2nd June at Mudra House in Mumbai by three...
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