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A news channel has been in the news for airing Bollywood hits on a Sunday morning. There is a view...

Digital advertising delivers value for businesses by helping them engage their audience in the virtual world. In the digital ecosystem,...

Father’s Day is celebrated to honour the real life superheroes and thank them for their impeccable role in the lives...

An ad-man who turned to CRM and direct marketing over three decades ago, Ramesh Iyengar was also in the top...

The biggest news in the media space last week was on the media rights of the Indian Premier League. Thanks...

When we interacted last year, you spoke of (i) curating content based on audience needs and (ii) catering to a...

Kamal Haasan’s ‘Vikram’ is a runaway success. It comes a year after the drubbing his political outfit Makkal Neethi Maiyyam...

A Tweet from trade analyst Sreedhar Pillai on 8th June 2022 said, ‘OTT major platforms have now stopped buying small &...

According to TAM Sports Report, the share of celebrity-endorsed commercials based on average ad volume per channel per match increased...

Mumbai: At the end of intense bidding over three days through e-auction, BCCI secretary Jay Shah announced the winning bidders...