Exclusive
Our goal is to create campaigns that celebrate cultural moments and connect them to our brand values and longevity: Sumit Bhatia, Finolex Industries
Finolex Industries is a manufacturer of PVC pipes and fittings. Recently, it launched a campaign to celebrate Ganesh Chaturthi through...
Read more
Workplace culture should offer great opportunities to all individuals: Balbir Singh, Great Place to Work India
With a focus on helping companies improve their workplace culture, Great Place To Work brings 30 years of research and...
Read more
Breaking Boundaries: Aparna on Diversity, Storytelling, and the Future of Indian Content in a conversation with Anup Chandrasekharan
At the X Factor - Yi Learning Conclave held at Le Meridien, Coimbatore, Aparna Purohit, the CEO of Aamir Khan...
Read more
Our focus is on reaching a wider audience and offering tailored solutions that enhance everyday life at home: Anna Ohlin, IKEA
Ikea India is looking to help people in a sleep deprived county get the best sleep ever with a campaign,...
Read more
The three-act structure applies to advertising as it does in long-format filmmaking: Deb Medhekar, Equinox
Equinox Films is a production house in India. Founded by Ram Madhvani, the company has produced ads and collaborated with...
Read more
Just 1.7% of India’s 70 lakh creators monetise due to limited access to quality, copyright-free Indian music: Vitasta Kaul, Hoopr.ai
Hoopr.ai is a music licensing platform that is focussed on solving a billion-dollar problem faced by content creators and businesses...
Read more
A presentation needs an overarching theme to unify all elements effectively: Vineka Shahapurkar, PPT Pasta
PPT Pasta is a creative presentation design agency, specialising exclusively in crafting presentations that look to meet every corporate requirement....
Read more
Our strategy focuses on using online platforms and e-commerce channels to boost brand visibility: Nayan Shah, Clear Premium Water
Clear Premium Water, a bottled water brand recently unveiled the third installment of its TVC campaign featuring actor Hritik Roshan....
Read more
Digital, experiential marketing underpin McDowell’s marketing efforts: Diageo India VP, Portfolio Head – Marketing, Varun Koorichh
Mumbai: Diageo has launched the X Series by McDowell’s & Co., marking an expansion into white spirits and dark rum....
Read more
Content marketing is integral to our ongoing customer engagement strategy: Nalin Jain, Godrej Capital
Godrej Capital is the financial services arm of the Godrej Industries Group and the holding company for Godrej Housing Finance...
Read more
