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Edtech correction shifted marketing focus, not decreased activities; rather, it refocused them: Devish Gala and Abhijit Sanyal, Navneet Education
Navneet Education Limited (NEL) is an educational content provider in India. With a legacy of over 60 years, NEL offers...
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Influencers endorse products, but as advertising professionals, we must represent our brands maturely: Vinod Kunj
Thought Blurb Communications, an independent advertising and design agency based in Mumbai, was founded in 2007 by Vinod and Razia...
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About 15-20% of Zed Black’s marketing budget is dedicated to cricket and sports: Ankit Agrawal, Zed Black
As the celebrations of Navratri commenced, Zed Black, an incense stick manufacturer, exporter, and retailer unveiled its latest range of...
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Q3 2024 Indian SVOD Market: Disney+ Hotstar sees 2% decline, while Netflix and JioCinema each gain 1%
As the third quarter of 2024 concludes, JustWatch has released its latest data report on the Subscription Video On Demand...
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To drive digital transformation with AI, prioritise human-centric factors: Piyush Goel, Beyond Key
Founded in 2005, Beyond Key is a global provider of technology solutions, specialising in end-to-end software development and consulting services....
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India lags in awareness of virtual influencers, hindering local development in comparison to the West: Arushi Gupta, Influencer.in
The influencer industry is expected to hit Rs. 5,500 crores by the end of 2024. The Influencer Marketing Report 2024,...
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Too Many Pitches! Too Much Chaos! Too Many Audits
On one side, the media industry is reeling under tremendous pressure, with Adex shrinking to its lowest ebb. Many broadcasters,...
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Pikachu’s festive makeover connects us deeply with Indian fans: Susumu Fukunaga
In celebration of the festive season in India, The Pokémon Company (TPC) recently unveiled a special Indian look for Pikachu,...
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I can proudly say that almost all reviews on MouthShut.com are genuine and unbiased: Faisal Farooqui
MouthShut.com is a consumer review and social media platform. Since its inception, MouthShut.com has looked to empowerg millions of consumers...
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If you have a real insight in a communication, then that storytelling will stay with you: Kiran Giradkar, BN Group
Simply Fresh, the flagship brand of BN Group, an edible oil manufacturer, has launched a brand film to celebrate the...
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