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Should PIB be solely entrusted with fact-checking to counter fake news?
The Union government has proposed a regulation that gives powers to nodal agency Press Information Bureau (PIB) to control fake...
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Ad volumes soar by 29pc on TV GEC genre in 2022 over 2018: TAM Report
According to TAM AdEx Report on Rewinding year 2022 for Advertising in GEC Genre on TV, 2pc growth observed compared...
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Plant-based meats: Non-vegetarians buying in with a conscience
Plant-based meat products considered to be meat substitutes have gained a lot of prominence. With rising awareness of climate change and...
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Budget 2023: What India Inc. wants
The Finance Minister Nirmala Sitharaman will present the last full Union Budget of the current government on 1st February 2023....
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Republic Day campaigns 2023
Brands celebrate the unity and diversity of India with patriotic Republic Day campaigns. Brands featured are Godrej Group, Air India,...
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Can Engage One Soul replicate CK One’s success?
Gender neutrality seems to be ‘in’. Be it fashion or fragrances, it is no more taboo among brands and consumers. ...
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Hindi movies dominate with more than 40pc share of ad volumes for Movie genre: TAM Report
According to TAM AdEx Report on Rewinding Y 2022 for Movie Genre on TV, 20pc indexed growth in ad volumes...
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IPL 2023: Will free-stream on Jio woo audiences away from Star Sports?
Media rights for the Indian Premier League is now shared between Disney Star and Viacom18 and the acquisition cost has...
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Will influencers be less influential with #Ad declarations?
The Department of Consumer Affairs under Ministry of Consumer Affairs, Food and Public Distribution released a guide ‘Endorsements Know-hows!’ for celebrities,...
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Impassioned: ‘The Storyteller Mom’ who believes stories can heal – Ancy K Sunny
Ancy K Sunny from Kochi discovered her passion for storytelling during the pandemic. Being on the desk of a weekly...
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