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The Game of Rates and Ratings!
A very unsettled thought running in the minds of media pundits, clients, and practitioners all over. It all started very...
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Paragon’s emotional bond with consumers will be emphasized this season: Sachin Joseph
Paragon, a footwear manufacturer, had unveiled its campaign 'Pujo Mane Chonmone Mon, Chola Mane-e Paragon' to celebrate the spirit of...
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Explainer videos and rich content are crucial for simplifying real estate offerings: Dev Makkar, InvestoXpert
InvestoXpert is looking to innovate in the real estate sector. The company recently announced its latest initiatives as it embarked...
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For decades, the Vummidi name has stood as a benchmark for purity and trust: Amarendran Vummidi
In line with the festive season, Vummidi Bangaru Jewellers, an heirloom jewellery brand, has launched the 'For All Your Festive...
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Celebrating Diwali: Brands reflect the festive spirit through campaigns
As Diwali approaches, brands across India are lighting up the festive season with innovative campaigns that resonate deeply with cultural...
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Bikano targets semi-rural markets through localized messaging and strategic distribution: Kush Aggarwal, Bikano
In 1950, two individuals from Bikaner, Rajasthan, moved to New Delhi and opened a small tuck shop called “Bikaner Namkeen...
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GoMechanic adapted marketing strategies to broaden organic customer acquisition channels: Himanshu Arora
Established in 2016, GoMechanic is a multi-brand car service company and focusses on vehicle maintenance. With a focus on reliability...
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Brands often associate sonic identity with TV jingles: Rajeev Raja, BrandMusiq
Founded by Rajeev Raja with Ajit Varma as CEO and Co-founder, BrandMusiq expresses a brand’s essence by applying the science...
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Short films enhance emotional connection with audience, reinforces brand identity: Kaushik Chakraborty, Tata Capital
Tata Capital, the flagship financial services company of the Tata Group has presented its latest campaign, ‘Mitaye Faasle’, featuring brand...
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Regional brands adopt Disney+ Hotstar amid rising Connected TV advertising trends: Dhruv Dhawan
Recent trends in regional content consumption have significantly shaped the landscape of digital advertising in India, particularly on platforms like...
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