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Brand campaigns encourage consumers to express love with every special bond. redBus redBus, a MakeMyTrip group company, and the intercity bus ticketing platform,...

Fair warning: I know I am going to be in a lot of trouble for doing this. So as a...

#CowHugDay Yes, thankfully, this has now been withdrawn. The idea of asking people to go hug a bovine on Valentine’s...

Growing up listening to the stories of Chetak, the famous horse of Mewar king Maharana Pratap, Abhishek Karnani had always...

Music consumption is going up year after year with one reason being cheap cellular data. Smartphone penetration in Tier 2,...

Google announced the launch of its experimental conversational AI service named Bard – billed by many as a rival to...

The music streaming business has been built on this unsustainable platform whereby they pay the music producers but don’t make...

Brand Finance revealed a Sustainability Perceptions Index in partnership with the International Advertising Association (IAA) at the World Economic Forum...

Brands celebrate the season of love with unique and thoughtful campaigns. Cadbury 5Star Cadbury 5Star has launched yet another unique...

D2C fashion brand for men Snitch was in the news for closing a deal of Rs.15 million for 1.5 pc...