Analysis

A recent study by Oxford Economics and SAP, has revealed Indian businesses today recognize the potential of sustainability to unlock...

Mintel has announced five trends set to impact global consumer markets in 2023, over the next five years and beyond....

“Ad-funded video platforms are set to overtake subscription channels with time, as major streaming platforms are adding ad-funded tiers,” states...

Marketing in a cost of living crisis, a shift in Big Tech strategies, and audience fragmentation are some of the...

Indian employees are unwilling to go back to the office full-time as they are relishing the hybrid work model, which...

81 pc of Indian consumers are ready to watch ads on their TV screens in return for free content, according...

Google, Apple, Samsung, and Amazon are the most inspiring brands in the world, according to Wunderman Thompson’s ‘Inspire Score: Top...

YouGov’s new research reveals among the various categories of products and services endorsed by social media influencers, urban Indians claim...

Interbrand has today announced its Best Global Brands 2022 ranking at Web Summit 2022. Apple holds onto the number one...

Lumikai, an Indian Gaming, and Interactive Media Venture Capital Fund, today released the first look of its annual ‘State of...