Analysis
Over 538K consumers are looking for an immersive experience in Web 3.0, reveals report
GIPSI, the HI+AI insights division of Tonic Worldwide launches X-Factor report which highlights the importance of user interface of apps,...
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64 pc Indian streamers are more receptive to ads on streaming platforms than social media: Report
Magnite, the independent omnichannel sell-side advertising platform, today released a study entitled “India Embraces the Streaming Era” that found ads...
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Revenue of Indian research and insights industry expected to cross Rs 30,000 cr by FY26: Report
The Market Research Society of India (MRSI) is a unique, dynamic and a not-for-profit autonomous market research body formed in...
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91 pc marketers leveraged consumer data for marketing in 2022: Report
MMA India, part of MMA Global, the only not-for-profit marketing trade body, concluded the second edition of the Data Unplugged...
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Metaverse set to become a $10+ bn opportunity by 2030: Report
The Confederation of Indian Industry (CII) and Boston Consulting Group (BCG) have unveiled their flagship report on the Indian Media...
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Sports market stood at INR 9,500 crore in FY22: Report
As per KPMG Analysis 2022, the number of TV households in India is expected to reach 250 million by 2026,...
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OTT expenditure grows 80 pc during festive season: Report
PayU unveiled its Insights Report – Festive edition which compares digital payment transaction trends on the PayU platform between the...
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83 pc Indian consumers willing to pay more to keep their information safe: Report
New research from OpenText reveals the growing level of concern among Indians over the privacy and protection of personal data...
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Online shopping dominates sales season with mobile phones being the most purchased product: Report
Hansa Research, a Consumer Insights Provider, released its Consumer Sales Survey (CSS) Report that aims to understand consumer buying behaviour...
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52 pc Indian companies experienced fraud or economic crime in last 24 months: Report
Following the outbreak of the COVID-19 pandemic, the uncertainties associated with it, and the subsequent shift to digital operations and...
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