Analysis

MMA and GroupM have come together to launch a playbook, with inputs from Amazon, on the Voice/Audio landscape in India...

The Advertising Standards Council of India (ASCI) released a short report titled ‘Influencer Trust Report’ preceding its Brand Influencer Summit...

Mumbai: GroupM India released its TYNY report today, highlighting the advertising expenditure forecast for 2023. The agency predicts INR 20,000...

Media analytics firm Ormax Media has released its latest research report titled 'Sizing The Cinema: 2023'. The report, based on...

BBDO Asia, one of the leading advertising networks in Asia announced this week the release of its 13th edition of...

Criteo, the commerce media company, released 'The Rise of Savvy Shoppers Study,” which was conducted with over 1,400 consumers in...

Brand Finance revealed a Sustainability Perceptions Index in partnership with the International Advertising Association (IAA) at the World Economic Forum...

According to Dentsu's India Digital Report 2023, the Indian advertising industry is expected to grow at a rate of 15.07% and...

Due to digital disruption, the traditional approach to brand marketing is no longer effective and customers are now in control....

As per Kantar’s ITOPS 2022 study, which completes 27 years of tracking the MSME market in India and covering MSMEs...