Analysis
38pc consumers notice brand ads on TV, followed by Digital at 32pc: Survey
Axis My India, a consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a...
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Rising inflation is the top concern for Indians: Report
Kantar, a marketing data and analytics company, released findings from its second edition of India union budget survey. This survey...
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Data-driven change management is crucial for successful transformation: Report
According to a new study by Capgemini Invent, organizations that implement data-driven change management are more successful in their change...
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Indian box office clock INR 10,000 Cr in 2022 despite covid-pandemic: Report
GroupM India’s Interactive Television (iTV), along with Ormax Media, a media consulting firm, today unveiled the 2022 edition of ‘India...
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Consumer sentiment further improves in Jan 2023 by 0.6pc : Refinitiv-Ipsos monthly India PCSI
Consumer sentiment has further improved in January 2023, over December 2022, showing a minor uptick of 0.6 percentage points, according...
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95pc Consumers in India Desire Simplicity in Entertainment Experiences: Report
More than nine in ten consumers in India (95%) want an all-in-one platform to simplify their entertainment experiences with video...
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Online sales to account for over 25 pc of sales across all major categories by 2026: Report
The Indian online retail market has continued to grow with a spurt during the COVID-19 pandemic. eCommerce surge accelerated the...
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Social media influencers should disclose their relationship with brands; fine up to Rs 50 lakh for violating norms: CCPA
The Central Consumer Protection authority (CCPA), under the Ministry of Consumer Affairs, has released endorsement guidelines for social media influencers. The...
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LaLiga continues to be the Spain’s top sports organisation in BrandZ ranking
LaLiga has once again been named the leading sports organization in the Kantar BrandZ ranking, which lists the top 30...
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34pc Indians choose brands based on social media influencers’ suggestions, reveals survey
In a recent survey conducted pan India among 1,455 respondents in the month of December by the digital marketing agency...
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