Analysis

MUMBAI: E-commerce budgets look bright this festive season. Planned shopping well in advance dominates. Only a few people will do...

Dentsu, a key partner to top organizations, published the largest global B2B buying behavior study for the fourth year. The...

India: GIPSI, Tonic Worldwide's insights division, launches The Festive Report Part-2. It features 6 unique growth-focused insights in light of...

India’s beauty market, ranked fourth globally, is evolving rapidly due to premiumisation, changing consumer demographics, and technological advancements. Nykaa's 'Beauty...

Mumbai: IPG Mediabrands, in collaboration with Google, presents "The Indian Online Shopper 3.0," a comprehensive exploration of consumer behavior in...

Mumbai: The Indian tablet market (inclusive of detachable and slates) shipped 1.84 million units in 2Q 2024, up 128.8% year-over-year...

Mumbail: As the festive season draws near, Indian consumers are preparing for an extensive shopping spree, according to the latest...

Mumbai: GEC ad volumes saw a 6% drop in Jan-June 2024 compared to Jan-June 2023. ‘BFSI’ sector entered among the...

A new study from WARC has found that global advertising spend is on course to grow 10.5% this year to...

New Delhi: Adobe has released Digital Trends 2024 Asia Pacific and Japan (APJ) report, showing Indian brands prominently using generative...