Analysis
TCS tops Kantar BrandZ Most Valuable Indian Brands Report for the third year in a row with a value of $49.7 bn
Mumbai: Tata Consultancy Services (TCS) remains the nation's most valuable brand for the third straight year, according to the new...
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65% of Consumers Call for Brands to partner with Vernacular Influencers: iCubesWire’s Survey
New Delhi: A notable 65% of consumers express a desire for brands to partner more with regional language influencers, according...
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Nazara Technologies raises Rs. 900 crores; increases stake in Sportskeeda’s parent Absolute Sports to 91%
MUMBIA: Nazara Technologies a diversified gaming and sports media company, today announced its largest fund raise to boost its growth...
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72% of consumers incorporate brands into their rituals at least some of the time: WARC Advisory and MSQ’s whitepaper
Mumbai: 72% of consumers incorporate brands into their rituals at least some of the time, and 39% feel more positively...
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70% of the Indian workforce reports being unhappy at work: Happiest Places to Work’s report in Association with the Happiness Research Academy
MUMBAI: 70% of the Indian workforce reports being unhappy at work. The Happiest Places to Work®, in association with Happiness...
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The surge in demand for varied experiences will likely spur the rise of standalone Indoor Amusement Centers nationwide: JLL
MUMBAI: Indoor Amusement Centers (IACs) now stand as pillars in retail developments, evolving to provide expansive spaces and activities for...
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Gen X, millennials likely to head future Fintech companies: Venator Search Partners
MUMBAI: As the banking and financial services industry moves towards the digital era, Generation X is expected to be at...
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Non-metro cities are leading the pack when it comes to growth in e-commerce orders: Delhivery
MUMBAI: 20% of marketers plan more than three months in advance of the peak festive season. Non-metro cities are leading...
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Consumers perceive brands that advertise on OTT/CTV as more premium: The Trade Desk
Mumbai: Consumers perceive brands that advertise on OTT/CTV as more premium says a new repoirt from The Trade Desk. When...
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71% of marketers have ambitions to deliver creative excellence, yet only 37% believe their business has the right capabilities: WARC
Mumba: WARC, the global authority on marketing effectiveness and the Association of National Advertisers (ANA), the US ad industry's trade...
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