Analysis

Mumbai: In Jan-June 2024, 32% of the ads’ telecast on TV were endorsed by celebrities. Film stars contributed more than...

MUMBAI: The All-India Game Developers’ Forum (AIGDF), in partnership with the Indian Governance and Policy Project (IGAP), has released its...

MUMBAI: The digital medium witnessed an increase in ad impressions by 8% in Jan-June 2024 compared to Jan-June 2022. Services...

As the festive season approaches, consumers are gearing up for their holiday shopping, and advertisers have a unique opportunity to...

MUMBAI: Shoppers are making more and more purchases from smartphones - both the share and total volume of such sales...

Mumbai: Strategists worldwide are looking for opportunities to demonstrate their value, as budget cuts and the evolution of AI disrupt...

WARC Advisory, in collaboration with global communications firm Edelman, has released a new white paper titled "Beyond the Buzz: Examining...

New Delhi: A recent PwC India survey, titled "GenAI in Technology, Media, and Telecommunications (TMT): From Concept to Reality," reveals...

MUMBAI:  The influencer industry is expected to hit Rs. 5,500 crores by the end of 2024. The Influencer Marketing Report...

MUMBAI: In an era where businesses are realigning their global operations, India has emerged as a pivotal destination for multinational...