Media accelerates market growth but is often underrated and underused: Marc S. Pritchard
Marc S. Pritchard, Chief Brand Officer at Procter & Gamble, emphasized the critical role of the market in marketing while...
Joy Personal Care unveils its latest TVC starring Shah Rukh Khan and Sanya Malhotra
Mumbai: Joy Personal Care, the Indian home-grown personal care brand, under the aegis of RSH Global, has unveiled a new...
Svayam’s campaign looks to highlight the need for inclusive environments and assistive technologies for people
Mumbai: Accessibility organisation, Svayam is trying to establish 27 March as World Accessibility Day. Partnering with the Indian Council of...
OML Entertainment executes the ‘As Unique As You’ campaign for the launch of Nothing Phone (2a) with Flipkart
Mumbai: OML Entertainment, a full-service media and entertainment organization spearheaded the 'As Unique As You' campaign for the launch of...
ITC’s Bingo! Mad Angles uses humour to launch the G.O.A.T pack
MUMBAI: Bingo! Mad Angles, a snacking brand from ITC Foods, is using humour in its new campaign – the launch...
Fossil’s Paul Ruban joins Timex as Brand Head and Vice President
Watch brand Timex has appointed Paul Ruban as its new Brand Head and Vice President. He previously worked at Fossil...
Tumi taps South Korean actress Mun Ka Young as the face of its new collection
MUMBAI: Today, international travel and lifestyle brand Tumi introduced Asra. This is its latest collection of women’s handbags. It has...
LIONS launches its first global Creative MBA (LIONS cMBA)
LIONS has announced the launch of its first LIONS Creative MBA (LIONS cMBA). The new digital programme has been designed...
Criteo gets its first MRC accreditation for retail media measurement
Mumbai: Criteo a commerce media company, today announced that it has achieved its first-ever accreditation by the Media Rating Council...
Snapchat’s annual ad revenue to reach $5.2bn in 2024: WARC
Mumbai: Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023 - albeit...
