Swarovski’s new brand campaign is inspired by the iconography of Venus

An autotech giant, CARS24, has unveiled Autopilot, a unique, transformative driver-on-demand service. The innovation highlights the brand's commitment to being...

From FOMO to JOMO: Understanding B2C Marketing in the Age of Joyful Missing Out

“FOMO”, or the Fear of Missing Out, is the currency valued by all social media platforms - each eager to...

AkzoNobel onboards actor Yash to bring alive the Dulux Weathershield ‘It’s Colourful. It’s Powerful’ story

AkzoNobel India, a leading Paints and Coatings company and makers of Dulux paints, today welcomes the actor Yash, as the...

GroupM to double media investment in Women’s Sports Ads

GroupM's media investment arm plans to double annual women's sports investment with a new marketplace, securing opportunities with major advertisers...

ZEE’s MD & CEO cuts Technology & Innovation Centre by half for cost efficiency

ZEE Entertainment Enterprises Ltd. (ZEE) has initiated strategic measures led by MD & CEO, Mr. Punit Goenka, to revamp its...

Motorola’s new TVC features Kriti Sanon and introduces Babil Khan as moto AI ally for motorola edge50 pro launch.

Motorola launched a TV ad featuring Kriti Sanon and Babil Khan for their upcoming premium phone, the motorola edge50 pro....

Parle Agro launches lively new SMOODH campaign

Parle Agro's latest summer campaign for its dairy brand, Smoodh, stars Varun Dhawan and introduces new summer offerings. The new...

Advertising Club of Madras invites entries for MADDYs 2024 Advertising Award

The Advertising Club of Madras, one of the oldest and active advertising club in the country is thrilled to announce...

Cleartrip appoints Tavleen Bhatia as Chief Marketing & Revenue Officer