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Maddys 2022: RK Swamy BBDO is Creative Agency of the Year; Wavemaker takes Media AoY title

ITC Sixth Sense lone entrant to strike Gold; OPN, Star Vijay among big winners

by MN4U Bureau
June 27, 2022
in Events, Exclusive, Featured
Reading Time: 1 min read
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Maddys 2022: RK Swamy BBDO is Creative Agency of the Year; Wavemaker Chennai takes Media AoY title
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Winners of The Advertising Club Madras’ Maddys awards for 2022 were honoured at a gala on 25th June.

With a tally of 6 Silver and 7 Bronze trophies, RK Swamy BBDO took home the Creative Agency of the Year title. All the agency’s wins were for work on client Massey Ferguson (TAFE), titled ‘The people behind’, except for a Bronze for work on Amrutanjan.

OPN Advertising bagged 5 Silver and 5 Bronze awards.

The only entrant to bag a Gold Maddy in this edition was ITC Sixth Sense for work on Sunfeast Moms Magic titled ‘No more missed calls’.

Wavemaker Chennai emerged as the Media Agency of the Year with a tally of 1 Silver and 4 Bronze awards.

Wavemaker Chennai’s Silver was for work on Muthoot Fincorp, while two of its Bronze awards were for client Nippon Paints and its association with Big Boss. It also bagged 2 bronze for its work on Matrimony.com

Work on the reality show Big Boss won big for Star Vijay too. The broadcaster won 4 Silver and 2 Bronze awards. Besides which, work by Paradox 69 for Star Vijay also won a Silver and Bronze trophy.

View all the winners by category here:

Tags: MADDYS 2022RK Swamy BBDOWavemaker

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