Pradeep Guha, the Managing director of 9xM, passed away today. He was hospitalized recently after being diagnosed with cancer.
He was battling for his life and sadly, he breathed his last.
Pradeep Guha was critically ill. He was diagnosed with advanced liver cancer three weeks ago and has been under the treatment of the best specialists in Mumbai, who have also consulted with counterparts in Sloan Kettering, New York.
Unfortunately, the aggressive nature of the disease has led to rapid deterioration in his condition.
He breathed his last in ICU in Kokilaben Hospital.
Industry mourns the untimely departure of Mr. Guha.
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Deeply deeply devastated to learn that Pradeep Guha has just passed away. A brilliant marketing man and a superb strategist. And always a fine human being. He added enormous value to the @timesofindia : rest in peace and Om Shanti.
— SUHEL SETH (@Suhelseth) August 21, 2021
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Condolences to Pradeep Guha's family and colleagues… he was a veteran of the media industry. Always filled with larger-than-life ideas and a track record of executing them effortlessly. His colleagues at @IAA_India will miss his presence.
— Anant Goenka (@anantgoenka) August 21, 2021
https://twitter.com/IAA_India/status/1429034762174308358?s=08
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#RIPPradeepGuha. Media industry stalwart and very strong people’s person. While your presence was always felt when you were around, your absence would be felt even more in the years ahead … You will be missed !
— Sudhanshu Vats (@Sudhanshu_Vats) August 21, 2021
Guha was associated with Times Group for more than three decades. He pioneered the Times Response team. He was the man behind the success of most iconic events such as the Filmfare Awards and Femina Miss India – a mega pageant that has given the Indian film industry some of its biggest leading women filmstars. Guha later went on to lead Zee Telefilms as its CEO.
During his film production venture, Guha produced critically acclaimed films such as Fiza, Mission Kashmir, and Phir Kabhi.
