Thursday, June 19, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Exclusive

#RoadTrippinWithRnM is an exercise in innovation: Rocky & Mayur

by Kalpana Ravi
July 5, 2021
in Exclusive, Featured
Reading Time: 4 mins read
A A
#RoadTrippinWithRnM is an exercise in innovation: Rocky & Mayur
Share Share ShareShare

#RoadTrippinWithRnM Season 4 on History TV18 teams up once more with travellers Rocky Singh and Mayur Sharma to entertain viewers. For the new season, the two childhood friends, irrepressible foodies and travellers, are packing their bags for a road trip through the western state of Gujarat.

The social media-focused digital franchise has won accolades and millions of fans with exciting road trips across several Indian states, at a time when road travel has been gaining popularity. Over the last three seasons, the unique travel vlogging series #RoadTrippinWithRnM has brought real-time travel experiences to a rapidly growing community of fans and followers on social media platforms. HistoryTV18 and Rocky and Mayur’s own social media feeds have been a buzz with hundreds of vlogs, photographs and reels, with a unique, real-world perspective that is full of energy colour and flavour.

Even as the Covid-19 vaccination gains momentum and restrictions ease across India, road trips remain the preferred mode of leisure travel. HistoryTV18 spotted the trend early on, creating an innovative, first-of-its-kind and made-for-the-times format that entertains, informs, and showcases unique out-of-the-box experiences that road trips and the diversity of India offers. The trademark sense of humour and eccentricities of two of India’s best-known food and travel presenters make the show all the more fun. The first leg of #RoadTrippinWithRnM, Season Four, shall begin in Gujarat’s historic port city, Surat. Over the following two weeks, the road trip will wind its way through Vadodara, Ahmedabad, Bhavnagar, Somnath, Junagadh, Jamnagar, Porbandar and Rajkot. The journey shall also take viewers to scenic seaside Diu.

Rocky & Mayur in an exclusive chat with MediaNews4U, talks on the new season of #RoadTrippinWithRnM, on the journey of the show, the followers they have and much more.

#RoadTrippinWithRnM is a treat for viewers as it not only takes you through the various parts of the country but also educates the viewers on the local food, how was this show initially conceptualised?

In the days of the first lockdown, our friends in Rajasthan found themselves in a unique position. They couldn’t pay their staff as there was no business and they couldn’t fire them as most had been working for them for generations. They were thus, down to tapping family savings and investments etc. Many of our friends reached out to us to do something in this terrible situation. That’s when #RoadTrippinWithRnM with HistoryTV18 was conceptualized. We have always believed that India is the best tourist destination in the world with an incredible choice of sights, food and culture to look at. We decided to once again, bring it to the viewers in a fun and live format. No mikes, no cameras, no lights, just one guy with a handheld cellphone. The clear purpose, design, intent and execution was to drive tourists to visit the places we went to by showing them how amazing they were, the success of it speaks for itself and for the burst of tourism our friends experienced.

How do you plan to go about with Season 4, has Gujarat now fully opened up?

Gujarat is a gifted state with vast tourism potential. Its food is legendary but people often forget the riches it has in terms of historical monuments and incredible wildlife. The plan, like all road trips, is to keep it simple. A new city every day, lots of driving, lots of great food from the favourites on the street to the most delicate cuisines in 5 stars, we intend to have something for everyone. Against the rich cultural backdrop of Gujarat, it’s sure to delight the viewers.

What would be the SOP’s you will follow?

We have a 6 point Anti – Covid regimen that has worked so far, we intend to follow that to the T. Our SOP’s are many and varied and you’ll see them unfold on the road as we talk about travelling in Covid times.

The past year thanks to the lockdown, digital usage is on the surge, what are your expectations this season from your followers?

We hope to capture the imagination of our viewers and also have them travel vicariously through us. While we will be taking all precautions, one is never 100 % sure of being safe is it the road and traffic, Corona or the gods of weather in the rains. Anything can happen, but it’s our friends and brothers and sisters of the restaurant, food and travel businesses that are suffering deeply and so this is as much for them as for the viewer. With safety and precautions hopefully, people can travel sensibly again as millions of people’s livelihoods and families depend on this.

Any innovative marketing campaigns for this season?

#RoadTrippinWithRnM is an exercise in innovation. Imagine landing up at 6-8 places per day without a script and having to narrate a video that will be viewed by millions and instantly judged. The series is entirely shot only on an iPhone 12 Pro Max. Innovation is the lifeblood of every second of the 15 days we will be on the road. This is simply impossible for anyone out there to do and if you think you can, all you have to do is follow our tracks. Drive our vehicles 4-8 hours a day, stop at 8 places, and shoot 8 videos complete with information, details, entertainment and some great food… It’s a fun challenge to put out there..hope someone takes it up and then we can compare and what fun it’ll be …we highly recommend all journalists to try it …innovation will be the fuel and if not it’ll definitely be the outcome …if you can finish the 15 days of course… More the merrier

Tags: #RoadTrippinWithRnMHistoryTV18Mayuron‘Rocky’

RECENT POSTS

Anuj Singhal on CNBC-AWAAZ’s power-packed budget programming ‘Make or Break’
Exclusive

Anuj Singhal on CNBC-AWAAZ’s power-packed budget programming ‘Make or Break’

January 31, 2025
0

As India awaits the Union Budget 2025, the theme "MAKE OR BREAK" underscores the pivotal nature of this financial blueprint....

Read more
Media buying and planning will become predominantly algorithmic and automated: Sir Martin Sorrell
Exclusive

Media buying and planning will become predominantly algorithmic and automated: Sir Martin Sorrell

January 31, 2025
0

The landscape of media buying and planning is on the brink of transformation. Sir Martin Sorrell, an iconic figure in...

Read more
Brands aren’t built in factories or boardrooms but in the hearts of consumers, says Piyush Pandey
Exclusive

Brands aren’t built in factories or boardrooms but in the hearts of consumers, says Piyush Pandey

January 31, 2025
0

The world of advertising and marketing is evolving at an unprecedented pace, driven by shifting consumer behavior, media fragmentation, and...

Read more
Union Budget 2025: Industry leaders outline key expectations for Advertising, Media, Marketing, and Startups
Exclusive

Union Budget 2025: Industry leaders outline key expectations for Advertising, Media, Marketing, and Startups

January 30, 2025
0

New Delhi: As India eagerly awaits the Union Budget 2025-26, industry leaders from advertising, media, marketing, and the startup ecosystem...

Read more
In 2025, DRRK Foods will concentrate on building brand awareness and keeping it top of mind through multi-channel marketing: Vikram Marwaha, DRRK Foods
Exclusive

In 2025, DRRK Foods will concentrate on building brand awareness and keeping it top of mind through multi-channel marketing: Vikram Marwaha

January 30, 2025
0

DRRK Foods is a company with a legacy in the rice industry that dates back to 1967. Revenue: In the...

Read more
Brands clutter the ad environment by underutilizing resources from platforms like Meta, Google, and GWI: Mohit Ghate, Wit and Chai
Exclusive

Brands clutter the ad environment by underutilizing resources from platforms like Meta, Google, and GWI: Mohit Ghate, Wit and Chai

January 29, 2025
0

Wit And Chai, a Pune-based creative advertising agency, has carved a niche in the industry by merging storytelling with strategy...

Read more

LATEST NEWS

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

ANALYSIS

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia
Analysis

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
0

Mumbai: The Market Research Society of India’s (MRSI) Golden Key Awards has rapidly become the foremost platform acknowledging and celebrating...

PEOPLE

Noel Tata
People

Tata Group Leader Noel Tata awarded Honorary Doctorate by the University of Sussex

January 31, 2025
0

New Delhi: The University of Sussex has conferred an honorary doctorate upon Noel Tata, a distinguished business leader within the...

MARKETING

Etihad Airways takes center stage as Chennai Super Kings' Front-of-Jersey sponsor
Marketing

Etihad Airways takes center stage as Chennai Super Kings’ Front-of-Jersey sponsor

January 31, 2025
0

Mumbai: Etihad Airways, the national airline of the UAE, has elevated its partnership with Chennai Super Kings (CSK) by securing...

Subscribe to Newsletters

ADVERTISING

Hansa Research earns ISO Certifications, strengthening quality and security standards
Advertising

Hansa Research earns ISO Certifications, strengthening quality and security standards

January 31, 2025
0

MUMBAI: Hansa Research Group, a wholly-owned subsidiary of R K SWAMY Ltd., has received ISO 9001:2015 certification for quality management,...

PRINT

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Advertising

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence

December 19, 2024
0

Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...

AUTHOR'S CORNER

The Power of Purpose: Why Students Choose Brands with Social Impact
Authors Corner

The Power of Purpose: Why Students Choose Brands with Social Impact

January 31, 2025
0

Students are reshaping brand interactions through strategic social awareness. Their purchasing decisions transcend traditional consumption, becoming powerful tools for systemic...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.