Thursday, November 6, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Exclusive

‘Give a book, Take a book’, We are waiting! – says Manikandan Krishnan

by Kalpana Ravi
March 24, 2020
in Exclusive, Featured
Reading Time: 3 mins read
A A
‘Give a book, Take a book’, We are waiting! – says Manikandan Krishnan
Share Share ShareShare

bookxchange.in is a book lovers’ heaven. It’s a place where book lovers could exchange their ‘well read’ books for new titles by just paying for shipping.

It’s an easy to use platform where a book lover gets to choose from thousands of titles sourced from other readers. It was born out of a genuine need to get books at a reasonable cost at the comfort of your home. And the biggest nightmare of a book lover is to see his book being sold as part of a ‘waste-paper pile’!

All you have to do is log into www.bookxchange.in– use the platform for free – give your treasures and we will make sure it reaches another book lover such as yourself, and choose from thousands of books for yourself to read. All you pay for is the cost of shipping (a small price to avoid your worst nightmare).

And every 65 books recycled saves a tree. By using bookxchange.in you not only get to exchange your ‘well read ‘books that are gathering dust at home for new titles, you also get to do your small bit in saving a tree.

This service is currently available at Chennai and Bangalore. We are in the process of adding more locations shortly.

‘Give a book, Take a book’. We are waiting!

Mani is an industry veteran of over 26 years with large MNC banks and consulting giants.

His passion for books and his endeavour to get more people to read led him to starting book exchange, a platform that enables book lovers to exchange their ‘well read’ books for new titles by just paying for shipping.  He believes that reading could significantly improve one’s overall personality, improve employability and personal mobility.

Medianews4u in a tete – tete with Manikandan Krishnan

The idea and strategy behind this venture

While reading and books have always been a passion, I wanted to do something related to books and hence this idea. We knew that recycling was always at a nascent stage in India and we wanted to catch an early wave which is on its way into becoming a big opportunity.

A successful career behind you, what made you start this?

Corporate career has its limitations beyond a point. While responsibilities increase and titles change, your job content remains the same. Starting something on your own is sort of reclaiming your time back. Pursuing a passion was always on the cards.

You have been in this business for about 3 years and more what has been the response?

The response has been very encouraging while we have dabbled with various models, we now believe we have the model that will work big, based on the feedback that we have received from various sources-customers and other opinion leaders.

Are you in a way encouraging people to get back to reading?

Absolutely yes. Reading a book reduces stress, makes you more employable, builds your personality and widens horizons. Our primary goal is to get more people to read and the response on the ground has been wonderful.

For somebody like me and many others we need to hold a physical copy what is your suggestion?

This product is precisely for folks like yourself.

An interesting research in NA says that ‘youngsters are getting back to physical books in a big way, while folks over 50 are adapting to a lot of digital reading’

How are funds being raised, are you looking at a big publication house to acquire the business?

At this point it’s a bootstrapped enterprise.

On the exit part – we haven’t thought thru that yet, though we might be of interest to e-commerce companies that are betting big on the used goods segment ( now that you have asked ) –  It’s just at the thought level.

TG for your site

Our target audience is wider – at a broader level anyone who reads.

If you were to look at sharpening the focus – anyone in the age group of 5-25, 45 upwards

Expansion plans

We have started off in the south but are on our way to expand to other locations.We are also looking for investors to help us expand.

Tags: bookxchange.inManikandan Krishnan

RECENT POSTS

Anuj Singhal on CNBC-AWAAZ’s power-packed budget programming ‘Make or Break’
Exclusive

Anuj Singhal on CNBC-AWAAZ’s power-packed budget programming ‘Make or Break’

January 31, 2025
0

As India awaits the Union Budget 2025, the theme "MAKE OR BREAK" underscores the pivotal nature of this financial blueprint....

Read more
Media buying and planning will become predominantly algorithmic and automated: Sir Martin Sorrell
Exclusive

Media buying and planning will become predominantly algorithmic and automated: Sir Martin Sorrell

January 31, 2025
0

The landscape of media buying and planning is on the brink of transformation. Sir Martin Sorrell, an iconic figure in...

Read more
Brands aren’t built in factories or boardrooms but in the hearts of consumers, says Piyush Pandey
Exclusive

Brands aren’t built in factories or boardrooms but in the hearts of consumers, says Piyush Pandey

January 31, 2025
0

The world of advertising and marketing is evolving at an unprecedented pace, driven by shifting consumer behavior, media fragmentation, and...

Read more
Union Budget 2025: Industry leaders outline key expectations for Advertising, Media, Marketing, and Startups
Exclusive

Union Budget 2025: Industry leaders outline key expectations for Advertising, Media, Marketing, and Startups

January 30, 2025
0

New Delhi: As India eagerly awaits the Union Budget 2025-26, industry leaders from advertising, media, marketing, and the startup ecosystem...

Read more
In 2025, DRRK Foods will concentrate on building brand awareness and keeping it top of mind through multi-channel marketing: Vikram Marwaha, DRRK Foods
Exclusive

In 2025, DRRK Foods will concentrate on building brand awareness and keeping it top of mind through multi-channel marketing: Vikram Marwaha

January 30, 2025
0

DRRK Foods is a company with a legacy in the rice industry that dates back to 1967. Revenue: In the...

Read more
Brands clutter the ad environment by underutilizing resources from platforms like Meta, Google, and GWI: Mohit Ghate, Wit and Chai
Exclusive

Brands clutter the ad environment by underutilizing resources from platforms like Meta, Google, and GWI: Mohit Ghate, Wit and Chai

January 29, 2025
0

Wit And Chai, a Pune-based creative advertising agency, has carved a niche in the industry by merging storytelling with strategy...

Read more

LATEST NEWS

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

ANALYSIS

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia
Analysis

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
0

Mumbai: The Market Research Society of India’s (MRSI) Golden Key Awards has rapidly become the foremost platform acknowledging and celebrating...

PEOPLE

Noel Tata
People

Tata Group Leader Noel Tata awarded Honorary Doctorate by the University of Sussex

January 31, 2025
0

New Delhi: The University of Sussex has conferred an honorary doctorate upon Noel Tata, a distinguished business leader within the...

MARKETING

Etihad Airways takes center stage as Chennai Super Kings' Front-of-Jersey sponsor
Marketing

Etihad Airways takes center stage as Chennai Super Kings’ Front-of-Jersey sponsor

January 31, 2025
0

Mumbai: Etihad Airways, the national airline of the UAE, has elevated its partnership with Chennai Super Kings (CSK) by securing...

Subscribe to Newsletters

ADVERTISING

Hansa Research earns ISO Certifications, strengthening quality and security standards
Advertising

Hansa Research earns ISO Certifications, strengthening quality and security standards

January 31, 2025
0

MUMBAI: Hansa Research Group, a wholly-owned subsidiary of R K SWAMY Ltd., has received ISO 9001:2015 certification for quality management,...

PRINT

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Advertising

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence

December 19, 2024
0

Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...

AUTHOR'S CORNER

The Power of Purpose: Why Students Choose Brands with Social Impact
Authors Corner

The Power of Purpose: Why Students Choose Brands with Social Impact

January 31, 2025
0

Students are reshaping brand interactions through strategic social awareness. Their purchasing decisions transcend traditional consumption, becoming powerful tools for systemic...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.