Mumbai: MediaNews4U.com, the mother brand of TVNews4U.Com and TAM Media Research, the agency that unravels the science & art of data monetisation for the Media & Marketing industry, have joined hands to launch the “The South Side Story”, first ever Media Report exclusively for the South Indian Media market.
The South Side Story is a comprehensive handbook capturing the advertising volume growth of the four large South markets, over a period of five years. It attempts to analyze the in-depth data from TAM AdEx across media, with a layer of inputs from those watching the South media up close and also its constituents. Besides volume, it will raise questions and seek answers on where the value game is headed.
Juxtaposing the South growth data against the All India story where relevant, the report will highlight and contrast unique attributes of the regional markets with a view to enabling better comprehension and prediction.
Each of the four South language markets will be analyzed in-depth for trends so far and the way forward.
From the largest advertisers of each South market to the key industry sectors for each medium, the report will show how the share of advertising is changing. It will reflect on the advent of new categories like e-commerce and the shift in media mix of age-old advertising categories like PSUs and government entities. Auto, Retail, FMCG, regional brands and regional categories, among others: each has a story to tell and this handbook will do justice to each.
Handpicked data points will be highlighted to enable a deeper understanding of this varied and high-volume, high-spend region.
Deep dives into print, TV and radio are accompanied by an All India picture of digital advertising in 2018.
LV Krishnan, CEO – TAM Media Research Said, “TAM AdEx is excited to partner with MediaNews4U to unravel “The South Side Story”. South India has regularly over indexed the All India performance on various Economic, Life Style & Consumption Indices. To influence these parameters, Advertising & Media (A&M) have played a significant role among Mass Consumers. This story of influence unfolds within the data of TAM’s AdEx, analysed by its team of analytical experts, from a set of data tracked over 2 decades across traditional mediums of TV, Print, Radio and recently added Digital Platforms. It provides an interesting insight to what makes South India markets such an attractive opportunity for a gamut of Brands – National & Local and thereby, throw light on the future growth path for A&M industry in South India.”
The South Side Story will be launched in a grand event on 15th February 2019 at Hotel Leela Palace in Chennai. In coincidence with the Media Report launch, TVNews4U.Com will be rebranded as MediaNews4U.Com as part of the management’s strategy to serve diversified audience.
