Surat: Surat Smart City Devlopment Ltd. Decided to with the agency Ventures Advertising Pvt. Ltd for its entire communications which include Social Media, Electronic, Website and other digital communication. Under the Guidance of Hon. Dep. Commissioner Shri C.Y. Bhatt,the team is responsible for the PR and Advertising of SMC’s independent initiatives, new rollouts and daily updates which are essential to the citizens. Last year SMC social media has achieved tremendous rise is social media followers and traffic due to interactive social media activities for citizens participation, influencer campaigns, catchy jingle tunes and catchy campaign handles that hits the local TG with the use of colloquial terms and content apt for a city like Surat.
The mandates include live and offline coverage of essential SMC activities, daily posts, and central & state government special rollout campaigns eg: SwachhaSarvekshan, Fit India & Ease Of Living Index. CEO of Ventures MrVitesh Shah realizes the potential of this client and outreach of their campaign he says “Surat is part of the 10 smart cities declared by central government with maximum number of digital initiatives from all big city municipal corporation. Recently it was awarded WHO & UNESCO as the world’s best resilient city. It’s a great opportunity to work for SMC again & we’ll make the best of it!”. It’s well known that Surat has recently won the 2nd rank in SwachhaSurvekshan 2020. The digital feedback & awareness part held a major stake in the ranking system and Surat outshined every other city for five times in last 8 months during Venture’s tenure. SMC commissioner IAS Banchhaanidhi Pani says that “SMC is looking forward to secure the first rank in upcoming SwachhaSurvekshan 2021”. Ventures aims towards the same direction along with other giant goals like helping Surat to become a plastic free city, securing Surat’s place in Ease Of Living Index & raising awareness about Tapi riverfront Project. The team includes gifted individuals from various fields sharing their experience of big pharma, national radio and Central government PR.
Ventures is known for delivering out of the box content for big government and semi-government organizations which includes portfolios of clients like Ministry of AYUSH, Western railway, Maharashtra Tourism, India Post. Last year has been really successful for Ventures and SMC the coming year has a large potential for growth of the both organizations.
