Friday, June 20, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Tata Motors extends partnership as Title Sponsor for Tata Open Maharashtra for the fourth consecutive year

by MN4U Bureau
January 27, 2022
in Featured, Marketing
Reading Time: 2 mins read
A A
Tata Motors extends partnership as title sponsor for Tata Open Maharashtra for the fourth consecutive year
Share Share ShareShare

Pune: Tata Motors, India’s leading multinational automobile manufacturer will continue to proactively support the Tata Open Maharashtra tennis tournament, for the fourth consecutive year, from January 31 to February 6, 2022, at the Balewadi stadium here. This year, India’s safest hatchbacks, Tata Altroz on its second anniversary, will be the lead car from Tata Motors Passenger Vehicles.

The Tata Open Maharashtra, South Asia’s only ATP (Association of Tennis Professionals) tournament and the country’s oldest sporting international event, is a flagship and an important association for Tata Motors, which has been at the forefront of India’s mobility revolution for 75+ years and continues to offer an extensive range of smart, sustainable and integrated mobility solutions, a diverse portfolio that includes cars, sports utility vehicles, trucks, buses, and defense vehicles.

Rajan Amba
Rajan Amba

Commenting on the association, Rajan Amba, Vice President, Sales, Marketing and Customer Service, Passenger Vehicles, Tata Motors, said, “India has a great sporting culture and we, at Tata Motors, always believed in making our country a sporting powerhouse with the support we can offer. We are elated to be back for the fourth consecutive year as the title sponsor for Tata Open Maharashtra. We are celebrating the second anniversary of Tata Altroz, which has set the gold standard as India’s safest hatchback and we look to focus our engagements on it during the tournament. Tata Altroz much like the athletes in this tournament has won the heart of millions of Indians and continues to delight everyone with its premium offerings. We are confident to drive tremendous value from this association and hope to share the joy of watching some great tennis as always through this tournament.”

The prestigious IMG-owned tournament, organized by the Maharashtra State Lawn Tennis Association and licensed by Rise World, was supported by Tata also for a brief period from 2002-2004 when it was held in Chennai. The Tata Group offered to support the event once again after it was shifted to Pune in 2018 and the partnership has grown stronger since.

“The tournament has always attracted top players each year and boasts of a history of completing 25 years of World-class tennis organized, played, and followed in India by tennis fans. We are delighted that Tata Motors has extended its support for this tournament since it was shifted to Pune in 2018. The tournament and the Tata Group share a rich legacy and we are extremely grateful for their continued involvement and being part of this journey,” said Prashant Sutar, Tournament Director of Tata Open Maharashtra.

This year, nine players from the top 100 are in the fray. The draw will be headlined by World No.15, Russian Aslan Karatsev who was judged ATP’s Most Improved Player of the Year in 2021 and recently won the Sydney Tennis Classic title defeating Andy Murray. On the home front, Yuki Bhambri (singles) Rohan Bopanna, and Ramkumar Ramanathan (doubles) have secured direct entry.

Historically, India’s only ATP event has seen participation by World’s top players like Rafael Nadal, Stan Wawrinka, Marin Cilic, Carlos Moya, Pat Rafter, and their ilk besides India’s top guns, Somdev Devvarman, and doubles icons Leander Paes and Mahesh Bhupathi.

The fourth edition of the tournament is all set to make its return after a one-year break, due to the COVID-19 pandemic. The qualifying rounds are scheduled for January 30 and 31, while the main draws will kick off on February 1.

Tags: Prashant SutarRajan AmbaTata AltrozTata MotorsTata Open Maharashtra

RECENT POSTS

Etihad Airways takes center stage as Chennai Super Kings' Front-of-Jersey sponsor
Marketing

Etihad Airways takes center stage as Chennai Super Kings’ Front-of-Jersey sponsor

January 31, 2025
0

Mumbai: Etihad Airways, the national airline of the UAE, has elevated its partnership with Chennai Super Kings (CSK) by securing...

Read more
HCLTech and Microsoft enhance the way in which fans experience live cricket matches via the Cricket Australia Live app
Marketing

HCLTech and Microsoft enhance the way in which fans experience live cricket matches via the Cricket Australia Live app

January 31, 2025
0

MUMBAI: Global technology companies, HCLTech and Microsoft, have partnered with Cricket Australia (CA) to leverage generative AI (GenAI) to enhance...

Read more
Madison Turnt and Anugrah Madison deliver brand experiences at Maha Kumbh Mela and Bharat Mobility Global Expo 2025
Marketing

Madison Turnt and Anugrah Madison deliver brand experiences at Maha Kumbh Mela and Bharat Mobility Global Expo 2025

January 31, 2025
0

MUMBAI: Madison Turnt and Anugrah Madison, units of Madison World, have doneexperiential marketing activations at the Maha Kumbh Mela and...

Read more
Coca-Cola India unveils new video showcasing Recycling Innovation at Maha Kumbh 2025
Marketing

Coca-Cola India unveils new video showcasing Recycling Innovation at Maha Kumbh 2025

January 31, 2025
0

MUMBAI: Coca-Cola India has unveiled a new video that highlights the transformation of plastic waste into practical resources at the...

Read more
Raj Air Cooler Group ventures into modular furniture market with The Great Khali as brand ambassador
Marketing

Raj Air Cooler Group ventures into modular furniture market with The Great Khali as brand ambassador

January 30, 2025
0

Mumbai: Raj Air Cooler Group has ventured into the modular furniture market with the launch of its new segment, ‘Raj...

Read more
Wellbeing Nutrition onboards Sharvari as Brand Ambassador
Marketing

Wellbeing Nutrition onboards Sharvari as Brand Ambassador

January 30, 2025
0

Delhi: Wellbeing Nutrition, a nutraceutical brand, has announced Bollywood’s rising star Sharvari as its Brand Ambassador. This collaboration is a...

Read more

LATEST NEWS

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

ANALYSIS

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia
Analysis

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
0

Mumbai: The Market Research Society of India’s (MRSI) Golden Key Awards has rapidly become the foremost platform acknowledging and celebrating...

PEOPLE

Noel Tata
People

Tata Group Leader Noel Tata awarded Honorary Doctorate by the University of Sussex

January 31, 2025
0

New Delhi: The University of Sussex has conferred an honorary doctorate upon Noel Tata, a distinguished business leader within the...

MARKETING

Etihad Airways takes center stage as Chennai Super Kings' Front-of-Jersey sponsor
Marketing

Etihad Airways takes center stage as Chennai Super Kings’ Front-of-Jersey sponsor

January 31, 2025
0

Mumbai: Etihad Airways, the national airline of the UAE, has elevated its partnership with Chennai Super Kings (CSK) by securing...

Subscribe to Newsletters

ADVERTISING

Hansa Research earns ISO Certifications, strengthening quality and security standards
Advertising

Hansa Research earns ISO Certifications, strengthening quality and security standards

January 31, 2025
0

MUMBAI: Hansa Research Group, a wholly-owned subsidiary of R K SWAMY Ltd., has received ISO 9001:2015 certification for quality management,...

PRINT

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Advertising

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence

December 19, 2024
0

Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...

AUTHOR'S CORNER

The Power of Purpose: Why Students Choose Brands with Social Impact
Authors Corner

The Power of Purpose: Why Students Choose Brands with Social Impact

January 31, 2025
0

Students are reshaping brand interactions through strategic social awareness. Their purchasing decisions transcend traditional consumption, becoming powerful tools for systemic...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.