Strategy is growing in importance and divergence but lacks diversity in its hiring: WARC’s Future of Strategy 2021 report
The strategy career path is diversifying, but there remains a lack of diversity in its hiring, finds WARC, the global ...
Tag: Warc
WARC releases ‘Rethinking Brand for the Rise of Digital Commerce’, a new white paper reframing brand-building in the post-pandemic era
In Rethinking Brand for the Rise of Digital Commerce, WARC, the global marketing intelligence company, responds to the sharp drop ...
US ad spend set to reach $218 billion in 2021: WARC’s Spotlight US
The US advertising economy is projected to be worth $218 billion this year, according to WARC Data. Since it has ...
WARC Awards for Effectiveness 2021: Special Awards Convenors will lead the judging process honouring specific areas of expertise
International: To honour particular areas of expertise, 18 Special Awards will be presented at the inaugural WARC Awards for Effectiveness, ...
Broadcast TV spend fell $34bn worldwide last year as advertisers moved money into streaming platforms: WARC
Advertising spend on broadcast television (excluding political ads) fell by $34bn worldwide last year as the coronavirus paralyzed production and ...
Consistency is key to long-term brand growth: WARC report on effective marketing trends
WARC, the global authority on marketing effectiveness, has today released an insights report examining current effective marketing trends following an ...
New research by WARC in partnership with Spotify Advertising finds B2B is coming of age as marketers find new opportunities
Today, WARC, the global authority on marketing effectiveness, in association with the advertising arm of Spotify, the world's most popular ...
Marketing in a polarized nation: Providing trust, truth and sanctuary creates a pathway to US brands
As the United States welcomed a new president, there remains concerned among citizens and brands about the country's deep polarization. ...
WARC launches WARC Effectiveness Awards 2021 in association with LIONS
International: WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with LIONS, a ...
$63bn removed from the global advertising market in 2020 due to the impact of COVID-19: WARC
Global advertising spend is on course to fall by 10.2% - $63.4bn - to $557.3bn this year, led by sharp ...
