Cadbury delights with personalised #MyBirthdaySong initiative using AI
Cadbury has created an AI-led initiative that lets users create customised birthday songs for their loved ones. A campaign promoting ...
Tag: Ogilvy
Eveready launches digital film celebrating everyday heroes
Eveready Industries India has recently unveiled a digital film titled 'Hero Banne Ka Power', showcasing the capabilities of its rechargeable ...
Opinion: The Best of India at Cannes
It was ironic even back then to see campaigns like Ericsson’s ‘One Black Coffee Please’, Fevicol ‘Bus’ and Google ‘Reunion’ ...
Cannes Lions 2023: Ogilvy snares Creative Effectiveness Grand Prix, Leo Burnett strikes Gold in Brand Experience & Activation
Creative Effectiveness Lions Grand Prix: ‘Shah Rukh Khan – Cadbury My Ad’ for Mondelez by Ogilvy Mumbai Silver: ‘Shah Rukh ...
Kantar Awards: Ogilvy takes three of nine awards; HUL brands snare three
Winners of the third edition of Kantar‘s Creative Effectiveness Awards were announced on 21st June, 2023. Ogilvy takes the lead ...
Federal Bank wraps up ‘I am Adyar, Adyar is Me’ initiative
Federal Bank has concluded its 'I am Adyar, Adyar is Me' initiative, as a part of its commitment to fostering ...
Pidilite’s TVC for Roff addresses common tile installation challenges
Pidilite, a manufacturer of construction and specialty chemicals, has announced the launch of new TVC for its tile adhesive brand, ...
Opinion: The might of Indian creatives is not measured by Cannes Lions, but they also serve
There was an interesting point made by a veteran marketer recently. It was related to events like the Cannes Lions ...
Cannes Lions 2023 Day 2: Leo Burnett (4), Ogilvy (3) among shortlists; L&K Saatchi (2), Enormous in race for Film Lions
In shortlists announced on 20 June in multiple categories of the Cannes Lions International Festival of Creativity 2023, a total ...
Ottoedge ropes in Ajmal Shaikh as Senior Creative Consultant
Ottoedge Services, Mumbai has announced the appointment of Ajmal Shaikh as Senior Creative Consultant. With a career spanning over 20 ...
