FICCI Frames 2023: The future of advertising? Here to stay, say practitioners
‘The Future of Advertising’ – this provocative theme that seemed to suggest that the end of advertising was near met ...
Tag: Advertising
Xiaomi MiAds appoints AVOW as its core agency in India
AVOW, a company specialises in mobile OEM on-device user acquisition, has been appointed by Xiaomi MiAds, a mobile Original Equipment ...
A few good men and women, please?
When I joined adland many aeons back, the atmosphere of the agency life was electric. Seriously creative, often chaotic, very ...
42pc drop in TV advertisers during first 29 matches of IPL 16: BARC data
According to the latest BARC data, the number of advertisers on TV has fallen by 42pc in the first 29 ...
Scripting the future, one film at a time
When ‘Should’ve Just Neflixed’ dropped towards the end of 2019, it was obvious that The Script Room held promise. It ...
McCann Worldgroup India brings home a Grand CLIO
At the CLIO Awards ceremony held on April 25th in New York, McCann Worldgroup India won a Grand CLIO in ...
Brands leverage purposeful routes to drive growth: WARC
WARC Creative has released a report to help companies improve the business impact of their creative marketing. The report examines ...
IAA India Chapter to host ‘TechPulse’ on 27th April in Mumbai
The International Advertising Association (IAA) - India Chapter is set to host its first-ever digital event, TechPulse, on April 27, ...
Storyteller on song: Ad filmmaker Prahlad Kakkar opens up, enthralls
Creative people like Piyush Pandey are worth their weight in gold for a reason, observed Prahlad Kakkar - what separates ...
Goafest 2023 launches musical talent hunt ‘Advertising Rocks’
With an aim to give India’s creative community a platform to showcase their musical talent, Goafest 2023 now announces a ...
