What Advertisers can learn from IPL?
As the world's largest T20 tournament, the IPL provides enormous potential for advertising and businesses wishing to reach a large ...
Tag: Advertising
How agencies are aiming for a more diverse world through inclusive advertising?
With campaigns and advertisements promoting diversity and inclusion, advertising agencies have certainly taken a leap forward toward achieving more equality. ...
CNBC-TV18 announces 50% hike in advertising rates
Mumbai: CNBC-TV18, the English Business News Channel for the last 22 years, has now taken its legacy and dominance even ...
Advertising spend by Big Tech reached $46.6bn in 2021, accounting for 6.0% of all ad investment globally
Mumbai: A new WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ ...
Brands should use digital media combined with traditional media to boost the engagement of audience responses: Vasanthi Ranganathan
Established in the year 1994, Adwise Advertising is one of the leading names in the advertising sector. This agency acts ...
Ad Space of Auto sector in Print declined by 6% in 2021 over 2020: TAM Report
Compared to the 3rd Quarter of Y 2021, Q4 witnessed 12% Ad Volume growth in the Auto sector on TV. ...
Understanding the Attention Economy – And its implications for the Advertising Industry
What would be the most scarce resource in today’s information-rich world? If your answer is highly skilled talent (labour) or ...
Following one’s passion is always worth the time and efforts, if the determination is strong and true: Rahul Bhatnagar, Natak Pictures
Natak Pictures, a brand by Seven Constellations Media Network Pvt. Ltd. specialising in short-film and creative content production. A Delhi-based ...
220+ Categories registered Positive Growth in the Year 2021 for Radio Advertising: TAM Report
According to TAM AdEx-Mirroring Year 2021 for Radio Advertising, ad volumes witnessed 3% growth in the year 2018 whereas 2020 ...
Advertising at the Crossroads? 10 easy hacks for the CMO
A LinkedIn post by my friend Ashish Bhasin triggered this article. The post was about a new book co-authored by ...
