The quick Rule book for Programmatic Media Buying
Plenty of research and well-planned thought process goes into formulating the digital marketing strategy for customer acquisition. In the earlier ...
Tag: Advertising
Taproot Dentsu’s Titus Upputuru launches own Advertising and Films firm
Taproot Dentsu’s Titus Upputuru has launched his own Advertising and Films firm 'The Titus Upputuru Company', with a campaign establishing ...
Ad space soar by three times on Print in May’22: TAM Report
According to TAM AdEx-Report on Print for May’22 compared to May’21-20, overall Ad Space increased five times during May'22 compared ...
Ad volumes surge by 5.7 times on Radio in May’22: TAM Report
According to TAM AdEx-Report on Radio for May’22 compared to May’21-20, overall ad volumes increased seven times during May'22 compared ...
IAS and Anzu Partner to Provide Media Quality Measurement for In-Game Advertising Environments
Integral Ad Science, a leader in digital media quality, today announced a partnership with Anzu, an in-game advertising company. This ...
Sales Promotion advertising clocks 27 pc share of Ad Space in Print during Jan-Mar’22: TAM Report
According to TAM AdEx-Report on Print Advertising, Ad Space in Jan-Mar’22 grew by 17 pc compared to Jan-Mar’20. Ad space ...
Ad Volumes soar by 20 pc for Radio Advertising during Jan-Mar’22: TAM Report
According to TAM AdEx-Report on Radio Advertising for Jan-Mar'22, Ad Volumes grew by 20 pc compared to Jan-Mar’21. Among the leading ...
Zee Media’s FY22 revenue up by 33.6% to Rs 866.86 Cr
Zee Media Corporation has reported its Financial Results for the quarter and year ended March 31, 2022. The operating revenue ...
Mocking gender identity or sexual orientation in Advertising is now a violation of the ASCI Code
Mumbai: The Advertising Standards Council of India (ASCI) has updated its code to add greater inclusivity in advertising depictions. The ASCI code already ...
Industry mourns the demise of Anant Rangaswami
Anant Rangaswami, a veteran journalist and advertising professional, passed away on Tuesday morning in Bengaluru. Rangaswami has over 25 years ...
