Client expectations from agencies going to be very different: N Murali, The Hindu Group
“The face of the ad industry and media has changed beyond recognition in recent times. We see that the ad ...
Tag: Advertising
ASCI and K&S Partners shine a light on brands’ unfair practices of using trademarks in defence of dishonest claims
ASCI and K&S Partners, have recently released a whitepaper titled “Misleading Advertisements and Trademarks - A Registration Conundrum.” This paper ...
Hindi News leads with more than 15 pc share of News genre’s Ad Volumes: TAM Report
According to TAM AdEx-Report for Advertising in News genre during Jan-Jun’22, ad volumes grew by 33 pc compared to Jan-Jun’20 ...
Our focus will be on growing tier 1 publisher reach in India: Pankaj Sharma, MGID
MGID is a global advertising platform which uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The ...
MIB advises News publishers, OTTs and TV channels to refrain from publishing online betting ads
The Ministry of I&B issued an advisory to publishers of news and current affairs content on digital media advising them ...
Awareness is Not Enough
As marketers, we're focused on the visibility drive to keep our brand awareness higher but is that the only purpose ...
RIP #DanWieden: How Indian adlanders paid tribute to the icon on social media
Dan Wieden, the legendary ad man and Co-founder and President of independent creative agency Wieden+Kennedy behind Nike’s ‘Just Do It’, ...
Hindi GEC topped with more than 20 pc share of GEC genre’s Ad Volumes: TAM Report
According to TAM AdEx-Report on Advertising in GEC genre for Jan-Jun’22, 50 pc indexed growth observed compared to Jan-Jun’20 and ...
Marketers in India harness Mobile OEMs as a powerful resource to scale their advertising mix
With the steady growth in how users engage with and spend time on mobile devices, the mobile marketing industry and ...
Maagh Advertising launches IPO on 26 September; offers equity shares at Rs 60
Mumbai-based Maagh Advertising and Marketing Services Limited is coming up with an Initial Public Offer as part of its expansion ...
