ASCI extends the deadline for feedback on Dark Patterns to 16th January 2023
The Advertising Standards Council of India recently published a discussion paper titled ‘Dark Patterns in Advertising’ highlighting how certain UI/UX ...
Tag: Advertising
Irony Meter: 2022 – The year of mischief in advertising
Year-enders are all around us, and while they focus on the best and the greatest the year had to offer, ...
Services sector ad volumes clock 29pc growth on Television: TAM Report
TAM AdEx released the Cross Media Report for Services sector on TV, Print, Radio and Digital during Jan-Oct'22. TV Services ...
Prescience 2023: Media planning should factor in nuances of each state – Varghese Chandy, Malayala Manorama
Regional language dailies were the least affected during the pandemic. Ofcourse, advertising during the peak of the pandemic was few ...
6 Reasons to Advertise Your D2C Brand Through a Growth Advertising Agency
Every business has jumped on the direct-to-consumer bandwagon in the digital era and is concentrating its D2C growth strategies on ...
Walkaroo Steps Up National Presence
You have said two-thirds / 70pc of revenue is from South India and a topline of Rs.2,100 crore was expected ...
Weekend Rewind with Gokul Krishnamoorthy: #FIFAWorldCup2022 #ShahRukhKhan #IndVsBan #ChristmasAds #IranRevolution
#FIFAWorldCup The popularity of anything can be channeled for good. Sport is no exception. This men’s FIFA World Cup has ...
Eroding consumer trust, the top concern for advertising on social media in 2023: IAS Report
Integral Ad Science released its 2023 Industry Pulse Report that found media experts called out declining consumer trust as a ...
The ‘Average’ Indian Automobile Commercial
The night is dark, perhaps just before dawn. City lights abound, with the road a ribbon stippling across the landscape. ...
Ad volumes per match drop by 57pc during ICC T20 World Cup 2022: TAM Report
According to TAM Sports Report on ICC T20 World Cup 2022 Advertising, the amount of advertising during the final game ...
