Rediffusion Brand Solutions launches all-women ad agency ‘Ladyfinger’
Rediffusion Brand Solutions has launched Ladyfinger, an all-women agency aimed at providing gender-balance in advertising and creative excellence. Based in ...
Tag: Advertising
IPL on TV: Matches 9 to 16 saw marginal increase in advertisers and categories – TAM report
According to TAM Sports Report on Commercial Advertising on Television for first 16 matches of IPL 16 (31st Mar'23-11th Apr'23), ...
Advertising needs to shun short-term thinking, deliver competitive advantage
What is the key task that communication should do? We might say that the key task is to ensure that ...
‘Changemakers for Good’ underlines power of communication as a force for good: Srinivasan Swamy, AFAA
The Asian Federation of Advertising Associations (AFAA) is all set to judge entries for its first ‘Changemakers for Good’ awards. ...
Wavemaker India appoints Deepa Jatkar as Chief Growth Officer
Wavemaker India has announced the appointment of Deepa Jatkar as its Chief Growth Officer. Having over 20 years of experience ...
MS Dhoni endorses maximum number of brands among celebrities in 2022: TAM Report
According to TAM AdEx- Rewinding Y 2022 report for Celebrity Endorsement, more than 25pc share of the ads telecast on ...
Fenesta Windows showcases its role as protector, like a father
Fenesta, an Indian Windows and Doors Brand, celebrates its 20th anniversary with a heart-warming campaign ‘Bees saal, tumhaara khayal’. The ...
Nabendu Bhattacharyya launches ideacafe.agency
Nabendu Bhattacharyya, the founder of Milestone Brandcom, announced the launch of his new company, ideacafe.agency. The company aims to revolutionise ...
Ad volumes soar by 16pc for Retail sector on TV in 2022: TAM Report
TAM AdEx released the Cross Media Report for Rewinding year 2022 for Advertising in the Retail Sector on TV, Print, ...
TAM Sports unveils Ad Monitoring and Verification service for IPL live streaming
TAM Sports, a division of TAM Media Research, has announced the launch of Connected TV & Mobile (Android & IOS) ...
