Mumbai: Under the campaign, #Dec18WithArnab, Republic TV had lined up exclusive coverage of the Gujarat& Himachal Pradesh Elections 2017 in the week leading up to the counting day and on counting day on 18th December. Across Republic’s platforms there was non-stop programming, which brought the most insightful coverage in real time.
The preliminary analysis of its Video views and viewership growth pattern in platforms like Republic World digital and its partner digital OTT platform hotstar has revealed the fact that Republic TV’s Gujarat and Himachal Election coverage and counting day coverage #Dec18WithArnab has witnessed a phenomenal growth with a massive 12.98 million minutes of Video consumption.
While, this was the case in Digital arena, the BARC ratings for week 51 that will be comprising the Election and counting day coverage will be a much expected data as the News Genre as a whole will be witnessing a huge increase in viewership and Republic TV is expected to touch new high in that week.
Republic TV followed a 4-pronged approach to ensure high quality of reportage. This included –
– Real time &Non-stop coverage of counting, including in the early hours when Congress had moved ahead. The channel was live 7AM onwards.
– Integrated newsroom with live updates on TV & across digital media (website and social media) Multimedia Live-blog which accurately represented the see-sawing drama from the counting
– Coverage in both English and Hindi
– Interesting patterns and correlations powered by Gramener which helped present the developing news in a comprehensible and meaningful manner
The channel made high impact with its reportage – It was the first to declare the BJP win in Gujarat and had holistic coverage with screen time devoted to wins and losses of key seats in both states.
The average daily watch time for the entire English news genre on broadcast is at 10.48 million minutes basis Week 49 data and 9.04 million minutes daily for the last 4 weeks average as per BARC in its core TG of 22+ Male AB All India.
Vikas Khanchandani, CEO, Republic TV, said, “On counting day, we had 7.78 million minutes consumed on Republic World Digital assets and 5.2 million minutes on Hotstar, thereby delivering a massive 12.98 million minutes combined. This is a phenomenal video growth for Republic TV, though in all fairness to broadcast, the consumption for the genre will be very high when the data is released by BARC on December 28, 2017 for Week 51. We, at Republic World, are committed to building the largest news video platform in the country.”
