Mumbai: Radio City, a radio network, has unveiled the 16th season of its iconic talent hunt, Radio City Super Singer (RCSS). The platform, which has transformed countless dreams into reality over its illustrious journey, is set to resonate once again with its theme for this year: “Aapki Success Ki Shuruat Humse Hai.”
RCSS has been a launchpad for aspiring singers for over 15 years, blending dreams with opportunities and transforming ordinary voices into extraordinary stars. This season promises an even grander celebration of music, with auditions spanning 39 cities and a robust campaign featuring on-ground activations, digital promotions, and exclusive TV coverage on Jio TV’s RC Studio.
The legendary Padma Shri Kailash Kher returns as the esteemed mentor for RCSS Season 16. Known for his soul-stirring voice and unparalleled expertise, Kailash Kher has guided participants for the past three seasons. Reflecting on his role, Kher remarked, “Being part of Radio City Super Singer over the past few seasons has been immensely gratifying. Watching budding talents grow into confident performers is truly rewarding. I am grateful for the opportunity to mentor these talented individuals once again. Each season brings fresh energy and passion, and I’m excited to continue supporting and nurturing the next generation of stars on their musical voyage.”
The legacy of RCSS is enriched by its association with past mentors and judges like Daler Mehendi, Shahid Mallya, Jasmeet Jassi, Salim-Sulaiman, Aman Trikha, and Sajid-Wajid, who have contributed to the show’s status as a cultural phenomenon.
RCSS Season 16 features a dynamic blend of on-air, digital, and on-ground initiatives:
- On-ground activations: Innova activations, canter activities, roadshows, and auditions at prominent locations like R City Mall.
- Digital campaigns: Active engagement across platforms like Facebook, Instagram, and YouTube, supported by a dedicated microsite and web banners.
- Exclusive TV coverage: Jio TV’s RC Studio will showcase short videos, ads, and updates to engage audiences nationwide.
Speaking about the campaign’s vision, Ashit Kukian, CEO of Radio City, said: “At Radio City, we are always focused and passionate about supporting novel ideas. Radio City Super Singer is not merely a competition but a platform that identifies and cherishes extraordinary talents from all corners of our diverse nation. As we move further towards the 16th edition, we invite all upcoming singers, regardless of their background or location, to step onto the stage and showcase their unique musical expressions. Together, let’s craft a melody that echoes with millions and inspires the NextGen musical rockstars.”
The 15th season of RCSS drew participation from 4.64 lakh contestants, reached over 800 on-ground touchpoints, and amassed 8.77 crore in total audience exposure. This year, Radio City aims to surpass these milestones, offering a bigger and more impactful platform for talent across the country.
Yogesh Mathur, Director of Sales and Marketing at Radio City, added: “Radio City has always been passionate about nurturing creativity and supporting fresh ideas. Radio City Super Singer isn’t just a contest—it’s a platform that discovers, uplifts, and celebrates outstanding talent from across our diverse nation. As we approach the 16th edition, we extend an invitation to budding singers everywhere to showcase their unique musical artistry. Let’s unite to craft unforgettable tunes that inspire the next generation of music legends.”
With its rich legacy and a renewed focus on discovery, RCSS Season 16 promises to be an unforgettable journey for aspiring singers. Participants can register and take their first step toward musical success by visiting www.radiocity.in/rcss.
