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Prasar Bharati, RailTel, and PlayboxTV launch ‘Freedom Plan’ on RailWire Broadband

by MN4U Bureau
November 25, 2024
in Media
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Prasar Bharati, RailTel, and PlayboxTV launch ‘Freedom Plan’ on RailWire Broadband
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Delhi: Prasar Bharati, RailTel Corporation of India, and PlayboxTV have partnered to launch the ‘Freedom Plan’ on RailWire broadband. This initiative was unveiled in the presence of Aamir Mulani, Founder & CEO of PlayboxTV; Sanjai Kumar, Chairman and Managing Director of RailTel; and Gaurav Dwivedi, CEO of Prasar Bharati.

The Freedom Plan is an OTT-bundled home internet offering from RailWire, RailTel’s retail broadband service. It is designed to provide affordable high-speed internet and entertainment content to underserved areas, including tier 2 and 3 cities and rural regions, where quality broadband services are often lacking. This plan includes access to Prasar Bharati’s new OTT platform WAVES along with nine other premium OTT services, offering subscribers a rich mix of entertainment. The plan provides 30 Mbps high-speed internet, 400+ live TV channels, and over 200 games.

“It is very exciting to see Prasar Bharati, India’s premier entertainment and infotainment hub, launch its very own OTT platform Waves. I feel proud to be the first OTT aggregation platform to onboard them and offer it to our customers. The Freedom Plan, being launched by RailTel under RailWire broadband, is packed with rich content including Waves. Priced at Rs. 299 monthly, I feel it is the perfect entertainment plan for every household in India,” said Aamir Mulani, Founder & CEO of PlayboxTV.

RailTel’s Freedom Plan is designed to bridge the digital divide by offering high-quality internet and entertainment to millions of people in rural and underserved markets. “Our home internet service RailWire aims to bring affordable internet to underserved parts of the country. This collaboration aligns with India’s vision of becoming a knowledge economy by promoting digital literacy and ensuring every household can participate in the country’s digital transformation,” said Sanjai Kumar, Chairman and Managing Director, RailTel. He added, “The Freedom Plan delivers content for all age groups including children, youth, adults, and senior citizens, making it a perfect fit for family consumption. This is a step toward achieving a digitally empowered society by connecting even the remotest parts of India with high-quality internet and entertainment.”

Prasar Bharati’s WAVES OTT platform, developed in collaboration with RailTel, offers a blend of live TV channels, movies, TV shows, podcasts, e-books, and games. The platform includes beloved classics like Mahabharat, Ramayan, Shaktiman, and Fauji, along with new, exciting family-oriented shows. WAVES is available across multiple devices, including Android and iOS, connected TVs, Firestick, and Chromecast. RailTel will handle the operations, maintenance, and user support for WAVES, including establishing a multilingual 24×7 call center.

“WAVES OTT platform represents a transformative leap for Prasar Bharati as we embrace the digital revolution to connect with India’s vast and diverse audience like never before. RailTel, through the Freedom Plan under RailWire broadband, with its wider reach in tier 2/3 towns, including rural and remote areas, along with PlayboxTV’s OTT aggregation capabilities, will help us reach a broader audience through their vast network of ISPs and LCOs. This collaboration reflects our vision of making high-quality, culturally rich, and family-friendly entertainment accessible to every corner of the nation,” said Gaurav Dwivedi, CEO of Prasar Bharati.

He added, “Together, we aim to redefine digital engagement and bridge the gap between traditional broadcasting and modern streaming, empowering millions across India with seamless connectivity and premium entertainment.”

RailTel, a leading telecom infrastructure provider in India, operates a vast optical fiber network covering 70% of the country’s population. Through this partnership, RailTel aims to bring high-speed internet and digital entertainment to the rural areas that have been overlooked by mainstream providers. The Freedom Plan, priced at ₹299, offers 30 Mbps internet, access to 10 premium OTT platforms, 400+ live TV channels, and 200+ games, ensuring that even the most underserved regions of India have access to quality digital experiences.

The collaboration between RailTel, PlayboxTV, and Prasar Bharati is a step forward in India’s journey toward becoming a digitally empowered nation, ensuring that millions of citizens have access to high-speed internet and world-class entertainment.

Tags: Aamir MulaniGaurav DwivediPlayboxTVPrasar BharatiRailTel.Sanjai Kumar

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